Cross Cultural Perspectives 1 Cross Cultural Perspectives ETH 316 Cross Cultural Perspectives A global organization is chosen to retrieve the major cultural issue that effect the organizations interactions outside the United States The global organization chosen is the World Trade Organization Cross Cultural Perspectives 2 WTO An analysis is conducted of the three dimensions that pertain to the cultural issues retrieved in terms of ethics Analysis will compare and contrast two of the ethical perspectives linked to one of the dimensions Explanations of the perspectives in which serves the organization best along with three supporting features given The World Trade Organization WTO is a global organization in which governs international trade World Trade Organization 2011 The organization provides trade agreements and dispute resolution to 97 of the worlds countries World Trade Organization 2011 Additionally the WTO s duties is the organization provides monitoring of global organizations to ensure policies are in compliance World Trade Organization 2011 WTO also provides low income countries training and technical support to transition to WTO rules World Trade Organization 2011 The premier cultural issue within the WTO is the process of becoming a WTO member Each country applying for admission has a unique process in which examines the countries economic development and current trade regime World Trade Organization 2011 The process can take about five years to complete or even longer if political issues become relevant The process can be consider long for some but in order to make the right decision for all the stakeholders involve it is necessary WTO has to ensure that a code of principles are used in the decision making process to allow the organization to be successful in all transactions An analysis is performed on three dimensions of the cultural issue becoming a member of WTO The three dimensions are social responsibility organizational operations and ethics Social responsibility is the ethical ideology that a company has an obligation to act to benefit society WTO has obligation to the nations of the world to create trade under fair guidelines In results each country will be able to use goods that a country would not be able to obtain unless WTO existed Organizational operations is the ethics of the organization in relation to every area of operation Organizational operations are used with WTO cultural issue in which is the organizations duty that Cross Cultural Perspectives 3 admission to WTO is the same to any country regarding the same standards it requires Organizational operations must have defined rules in standards in each department of WTO to ensure that the organization applies ethics Having one department following rules and another not doing so can create division and lack the ethical responsibility to all stakeholders The third dimension ethics is the system of moral principles governing the conduct for an organization An example of the ethics being applied for the cultural issues of WTO would be the use of bribery or discrimination to gain admission into a WTO agreement The organization must make ethical decisions in which adhere to ethical principles set with the code of principle of the organization Code of principle must be followed from the bottom to the top of the companies staff Two ethical perspectives that can be linked to the dimensions is the utilitarian perspective and rights perspective The utilitarian perspective focuses on the consequences of the WTO actions have on all people involved Lukoskie 2002 The people involved can be countries itself or third parties such as the consumers The perspective will lead to the most ethical choice that will obtain balance of benefits verses harm The rights perspective identifies the standards in which a country can merit respect based on civil political and economical rights Lukoskie 2002 This is in relation in offering dignity to the countries regardless of economic development with WTO focusing on allowing admission to the global organization each country has the right to free and equal consideration regardless of any contributing factors not directly involved in trade agreements such as economy or cultural benefits The right perspective acts in a way to give respect to the country by protecting its moral rights Lukoskie 2002 The rights perspective serves the WTO the best The reasoning behind the rights perspective being the best choice is because the protection and respect of the countries involved When dealing with the variety of cultures WTO does it is important to be on neutral ground when preparing standards of admission Supporting features of the rights perspective is everyone treated fairly and or Cross Cultural Perspectives 4 equally integrity and rights to substance Lukoskie 2002 When applying features to decision making the organization and countries involved will benefit from the outcome because dignity is applied Each country involved with WTO will be treated equally regardless of statue If a country has less qualities WTO seeks for admission using the rights perspective will allow the organization to explore possible ways to admit country without violate the code of principles In summary the World Trade Organization WTO is the global organization chosen to be analyzed The analysis defined cultural issues within the organization along with identification of three dimensions that pertain to the cultural issue The three dimensions analyzed was social responsibility organizational operations and ethics A comparison of utilitarian and rights perspective is given to be linked with the three dimensions The rights perspective was the suitable choice to serve the organization based on supporting features of the rights perspective WTO cultural issue will exist because of the different cultural interaction but can prosper by using ethics and social responsibility to make decisions References Lukoskie D 2002 Different Ethical Perspectives Retrieved September 23 2011 from http cseserv engr scu edu StudentWebPages DLukoskie perspectives htm World Trade Organization 2011 About WTO Retrieved September 23 2011 from http www wto org Cross Cultural Perspectives 5