2nd Edition
ADPR 3850: Public Relations
School: University of Georgia (UGA )
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Pages: 3This covers entertainment and corporate PR, as well as a few key points from Global PR!
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Pages: 4Continuation of last lecture that digs into entertainment and sports PR.
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Pages: 2Beginning of the Corporate and Entertainment PR discussion.
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Pages: 10An overview for the material on our next exam. This guide covers some material from book and class lectures. Very detailed and useful information
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Pages: 4This is a full lecture of the ways diverse audiences are targeted, and why it is important that we do so.
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Pages: 2This lecture reviewed areas of the previous lecture and consisted of a lot of video/example watching.
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Pages: 3Overview of how to manage conflict and measure competition
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Pages: 12This covers the FOUR main components of PR process, as well as Persuasion and Public Opinion.
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Pages: 3chapter 9 lecture on Persuasion and Public Opinion
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Pages: 2We had a guest lecture from an advertising agency come in and here are some key points from that.
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Pages: 6** Because this class was before our exam, much of this material was rushed and is verbatim the power points. However, some points are elaborated on. This lecture was the completion of ethics in PR and the brief and straightforward description of PR departments.
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Pages: 11This is a guide over the lectures in class. This exam covers material from chapters 1-4 and parts of chapter 12. This is a general guide of important topics of what to study and it's outlined in most simple form.
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Pages: 2This is the beginning of our lesson over Ethics and PR. These notes describe the differences between values and ethics, and the professional organizations who work to encourage ethics.
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Pages: 4This is a in detail look at the history of public relations.
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Pages: 3Careers in PR and the differences in pay between men and women.
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Pages: 2Discusses how Journalism, PR, Advertising, and Marketing all come together and overlap.