UGA ADPR 3850 - Global Public Relations (5 pages)

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Global Public Relations

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Global Public Relations


Lecture number:
Lecture Note
University of Georgia
Adpr 3850 - Public Relations

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ADPR 3850 1nd Edition Lecture 21 Outline of Previous Lecture I Managing Corporate Reputations II Entertainment and Sports PR III Travel Promotion Outline of Current Lecture I Global PR II Politics and PR Global Public Relations global PR the planned and organized effort of a company institution or government to establish and build relationships with the publics of other nations PR around the world is growing worldwide most notably in B R I C nations Brazil largest economy in S America Russian Federation corruption is reducing confidence in news and government India more than 1 2 billion people in India many unqualified practitioners China Massive PR growth second largest asian market after Japan International Corporate PR Differences in languages laws and culture High Context Asian Arab nations meaning of words are often implicit words are context specific non verbal cues are more important Low Context Europe Western Nations Emphasis is placed on exact words Non verbal cues matter less Other differences in languages laws and culture are The speed of business in some cultures it is crass to push to close a deal Addressing individuals using first names v formal names Physical contact in greetings like handshakes v bowing Gift giving etc These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Hofstede s 5 Cultural Dimensions 1 Power Distance 2 Individualism Collectivism 3 Masculinity Feminity 4 Uncertainty 5 Long term v short term orientation Based on results of an international survey of respondents in more than 40 countries during the late 60s and early 70s POWER DISTANCE A measure of tolerance for centralized power High tolerance countries France Mexico and many Muslim nations Low tolerance countries Austria and the USA INDIVIDUALISM COLLECTIVISM Assessment of loyalty of privileging of the individual v group Asian and Latin American countries are more collectivist and

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