UGA ADPR 3850 - Continuation of Ethics and The Importance of PR Departments (6 pages)

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Continuation of Ethics and The Importance of PR Departments



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Continuation of Ethics and The Importance of PR Departments

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** Because this class was before our exam, much of this material was rushed and is verbatim the power points. However, some points are elaborated on. This lecture was the completion of ethics in PR and the brief and straightforward description of PR departments.


Lecture number:
6
Pages:
6
Type:
Lecture Note
School:
University of Georgia
Course:
Adpr 3850 - Public Relations
Edition:
2

Unformatted text preview:

ADPR 3850 1nd Edition Lecture 6 Outline of Last Lecture I Ethics and Values Defined a Absolutism Existentialism Utilitarianism II Ethics and Professional Organizations Outline of Current Lecture I Continuation of the Ethics Lecture II Importance of PR Departments III Levels of Influence IV Sources of Friction a Friction between Law PR V The Pros and Cons of PR Firms Current Lecture The Continuation of the Ethics Lecture Financial Information codes of ethics There are specific guidelines for how to respond when there are corporate financial scandals These guidelines are designed for the practitioner to exercise independent judgement Must ensure full and fair disclosure keep track of financial laws and regulations Corporate Practice Codes codes of ethics These cover truth and accuracy in communications Confidentiality rules and practices and safeguarding of client propriety information Rules about gift giving Abuse of insider information These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Professionalism How professional practitioners should behave 1 Have a sense of independence be able to do things that aren t always asked of you to do 2 A sense of responsibility to society and public interests 3 A general concern for the competence and honor of the profession as a practitioner you represent the profession 4 A higher loyalty to the profession than to an employer Example if being asked to do something that might not be the best thing it represents PR as a whole Licensing Advocates of this Believe that certain credentials should be issued to practice PR If this happens it will define public relations It will provide guidelines for the curriculum It will be unified Unify standards that ever practitioner should meet It will protect clients It ll protect practitioners It will ultimately raise the credibility of a PR practitioner Opponents of this Violates the 1st amendment



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