UGA ADPR 3850 - Final Exam Study Guide (3 pages)

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Final Exam Study Guide



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Final Exam Study Guide

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This covers entertainment and corporate PR, as well as a few key points from Global PR!


Pages:
3
Type:
Study Guide
School:
University of Georgia
Course:
Adpr 3850 - Public Relations
Edition:
2

Unformatted text preview:

ADPR 3850 1nd Edition Final Exam Study Guide Lectures 19 21 Lecture 19 20 Corporate and Entertainment PR What is CSR when it comes to corporations in PR CSR stands for Corporate Social Responsibility and it is the idea that a company operates in a manner that goes beyond legal requirements This is mostly seen within the non profits or philanthropy endeavors of many corporations or in their going green as a company Where does the difficulty lie within media relations Many CEOs see journalist as the enemy in PR because of anti business bias or inaccurate coverate or research while journalists claim executives make it difficult to write objectively about their particular organization Journalists make these claims because of the lack of access a corporation might give incomplete information or weak press releases Customer Service is the front line of PR Why Customer satisfaction is important for an organization because a dissatisfied customer will speak on their experience more so than a satisfied customer PR plays an important role because it is how corporations actively engage their consumers and hear respond to their concerns PR is how the customer service is facilitated What are the DOs and DON Ts of consumer activism Do work with those interested in solutions offer transparency turn suggestions into actions Don t Get emotional Work with those who make threats towards company Expect immediate results What is a boycott Is there a flipside to boycotts A refusal to buy the products and services of an offending company There is a flipside that is known as buycotts where there is an excess of buying another product in order to combat a boycott Like the example of Chic fil A While the gay community was offended by the remarks of the organization the Christian community supported it in even larger numbers than before Employer relations are crucial to PR because PR often works with human resources on employee communications True or False True What are the challenges of



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