UGA ADPR 3850 - Corporate and Entertainment PR (Part 1) (2 pages)

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Corporate and Entertainment PR (Part 1)



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Corporate and Entertainment PR (Part 1)

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Beginning of the Corporate and Entertainment PR discussion.


Lecture number:
19
Pages:
2
Type:
Lecture Note
School:
University of Georgia
Course:
Adpr 3850 - Public Relations
Edition:
2

Unformatted text preview:

ADPR 3850 1nd Edition Lecture 19 Outline of Previous Lecture I Traditional and Social Media Outline of Current Lecture I Managing Corporate Reputations Lecture MANAGING CORPORATE REPUTATIONS The role of public relations The importance of corporate social responsibility The eyes and ears of an organization Reputation management Americans Opinions about big business are 45 of Americans believe that executives of large U S corporations are trustworthy according to a recent Gallup survey On the opposite end 79 trust small business owners Corporate Citizenship by the numbers survey of executives 82 believe that good corporate citizenship contributes to meeting an organization s financial objectives 53 say corporate citizenship is important to their customers Corporate Social Responsibility Idea that a company operates in a manner that goes beyond legal requirements This is when corporations engage in philanthropy projects green behaviors etc Media Relations Many CEOs see journalists as the enemy due to inaccurate incomplete coverage inadequate research anti business bias and more Journalists combat this by arguing that the executives make it difficult to write objectively about an organization by not giving them access providing press releases with minimal news value and incomplete information on websites etc Customer Relations Customer Service is the front line of public relations This is important because of customer satisfaction loyalty positive word of mouth and reputation A dissatisfied customer will tell 9 to 15 people a satisfied customer 4 to 6 PR must actively listen to consumers and convey concerns back The DOs and DONTs of Consumer Activism DOs Work with those interested in solutions These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Offer transparency Turn suggestions into action DON T Get emotional Work with those who make threats Expect immediate results



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