ADPR 3100 1nd Edition Lecture 19 Outline of Previous Lecture Media types visual metaphor synergy Media categories for creative work Key techniques Outline of Current Lecture I Creative value of writing II Parts and roles III Pitch IV Characters and plot Current Lecture Creative value of writing o o Writing done well can Make clear the relevant of surprise Explain features benefits Entertain make memorable Pitch A case to make Circular expository organizations Denotative reason why It ends up where it starts Parts and roles o Headline thesis These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o o Primary benefit Or intriguing comment or question Subheadline optional Specify benefit Or clarify comment or answer question Body middle o Features Close end Restate thesis Call to action Suggestion for the viewer of ad what they should do next o Energizing a pitch o Unusual spokespeople o Unusual points of view The story o Emotive connotative dramatize o Structure Beginning stasis Everything is perfect in the beginning of the story Middle stasis upset Problem occurs End stasis restored call us today Problem solved Characters plot o Key techniques for stories Real plausible characters Plot with surprise at the end o Particularly effective with dynamic media o Surprise without plot o Commercial with driving and scares you at the end Surprise with a plot Characters who do the opposite of what s expected of them Opposite resolution Typical characters placed in unusual situations Unusual characters placed in typical situations Characters in ever more extreme situation Static includes visual metaphor synergy headline visual Dynamic compelling characteristics suspenseful plot pitches a story
View Full Document
Unlocking...