MMC Exam 2 Film Study online at quizlet com 18zcmo 1 Audience Research Before a movie is released sometimes before it is made concept plot and characters are subjected to market testing 7 cinematographe Lumi re Brothers 1895 who made it when was it Is unreliable testing contributes to the sameness of the movies and feeds into audience expectations of comfortable patterns and makes them uneasy if a film diverges from that formula Can predict because of blockbuster mentality how much the movie is going to cost how much marketing will be and how much profit will be earned Formulas based on marketing and audience research esp with social media 8 Concept films 2 Block booking the practice of reguiring the exibitors to rent groups of movies to secure a better one 3 Blockbuster mentality Simple plot lines based on formulas based on market and audience research Other than MGM each of the majors is part of a large conglomerate Combination of conglomeration and foreign ownership forces industry into blockbuster mentality Filmmaking characterized by reduced risk taking and more formulaic movies 9 Convergence reshaping movie business Not the same as independent movies 10 Daguerreotype 4 B movies A movie that has actors that are not quite as good not quite as expensive to create Same idea record company used when they created B sides of the record 5 Branding films the sponsor financing of movies to advance a manufacturers product line 6 Calotype used translucent paper negative from which several prints could be made Was more sensitive and more important than a daguerreotype Introduced by William Henry Fox First true movie projector technology In first movie people ran out of the theater because they thought the train would come out of the screen and hit them 1896 Edison Vitascope premiered in NYC and American movie business was born Movies where the plot is so simplistic that it can be described in one line work better with international markets has a good tag line that you can sell and still makes people interested Not about artistic creative movies just about making money These kinds of movies can be easily marketed and translated Throw 1 or 2 big stars in it that have a lot of recognition Accounts for 55 of the U S movie industry s income The convergence of film with satellite cable video on demand pay per view DVD and internet streaming provides immense distribution and exhibition opportunities for the movies Today s distributors make 3 times as much from domestic home entertainment as they do from rentals to movie houses a process of recording images on polished metal plates usually copper covered with a thin layer of silver iodine emulsion Louis Daguerre perfected process of photography 11 Distribution marketing strategies Used to be making prints of films and shipping them to theaters Now it is supplying movies to television networks cable and satellite networks makers of videodiscs and Internet streaming companies 16 Franchise films Movies that are specifically designed to have multiple components to them you already know there will be a second or a third one Large companies will dominate Finance production and take responsibility for advertising and promotion Marketing people are thinking what do we have to do to make this movie successful in other countries as well Film critics artistic people don t think this should be a driving force Marketing budget on avg is 50 Ex 100 mil to make 100 mil for marketing of movie Avatar most expensive movie ever made bc of marketing and promotion two movies for the price of one Although DVDs aren t the newest hottest thing they re still a prevalent form of film convergence DVD online distribution have become a huge component of the film industry Very large portion of the major film studio productions are specifically made for television online release rather than just the theatre increasing trend That studios make from playing movies in theatres has dramatically gone down used to be a large portion of how they made their money Ex James Bond you know they re part of a series Also movies that are based on books where there are multiple books in the series Ex Harry Potter Hunger Games Lord of the Rings produced all of the movies at the same time even though they didn t release them all at the same time 1 year in between each one Never name the first movie 1 like you wouldn t call the first scream Scream 1 17 George M li s Considered to be the first to integrate narrative into the film Experimented a lot in conveying different stories Introduced multiple camera shots Put out multiple cameras to capture different angels Cut the pieces together to get different perspectives 18 The green lighting process Marketing team actively involved in making decisions in who is in movie details of the storyline artistic decisions Marketing team says to director or script writer something like I don t think we should call this character by this name because it won t work when we export this movie to another country or to reach more people let s change this 19 Griffith s The Birth of a Nation 1915 Marketing people actively involved Historically it is important for a no popular reason Most profitable and popular movie until 1939 Was watched by lots of people However it had racist themes and sparked controversy People watched and enjoyed it or criticized it 12 Distribution Platform rollout and normal rollout roll out strategies 13 Double feature 14 DVD and online distribution 15 Exhibition screens and revenues Where we re actually watching it Approx 6 000 theaters about 38 000 screens Drive in movie theaters have become popular again It put a stain on the US historic movie list because it reflects badly on us Vertical integration comes into play major studios own theatres theatre chains 30 of theatre chains in the US are owned by one of the major studios making money from 2 different components Chains owned by the major studios are the major chains because they make about 80 of the ticket sales Revenues from ticket sales and concessions 40 from concessions and going up 4 20 How many corporate independents What are they 21 How many major 7 studios 22 How many movies per year does the average American watch at the theatre 23 Huge movies 25 Independent films who and what 26 kinetoscope 1891 who made it what was it 27 McCarthyism 28 Merchandising tie ins 29 Message movies 31 Montage 32 Movies and Their Audiences Edison and Dickson s A sort of peep show device Was able to
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