!1!Mass$Media$Unit$4$Study$Guide$!!QUIZLET!LINK:!http://quizlet.com/41276756/mmc@unit@4@test@flash@cards/!!Finishing'Up'Internet''!Internet/www!trends!!!One!company!does!not!run!Internet!so!the!trends!are!a!little!bit!different!than!the!other!industries!we!have!studied!!!New!Technology:!Utopia!vs.!Dystopia!! Utopia@!More!positive!and!hopeful!about!how!new!technology!will!benefit!ppl!! ! ! Marshall'McLuhan’s'Global'Village'@1960!One!of!the!most!important!public!scholar,!his!academic!writing!is!a!point!of!discussion!for!a!lot!of!people.!Famous!for!his!writing!the!“Message”!@He!wrote!about!a!Global!Village!where!new!technology!might!permit!ppl!to!become!increasingly!involved!with!one!another!(this!point!emerged!again!when!internet!came!about)!! ! ! !Virtual'Democracy'@Late!1990s!when!Internet!was!adopted!at!an!increasingly!higher!rate,!many!politicians!thought!people!being!involved!in!what!goes!on!in!government!could!increase,!and!communication!with!government!members!could!increase!! ! ! !Access'to'Information''@New!technology!offers!the!ability!to!know!what ! we!could!never!know!before!@If!information=power,!then!its!empowering!reality!in!our!lives!!@Digital!Divide:!Access!is!NOT!universal;!divide!between!technological!have’s!and!have@nots!!@Technology!gap:!who!has!what!(smartphones?!Computers?!Internet!access!in!home?)!! ! US!Statistics!!Hispanics!are!behind!other!groups!! ! Older!are!behind!!2!! ! Less!education!are!behind!! ! Rural!areas!are!behind!! ! Less!money!you!make!are!behind!! ! Handicapped!are!behind!!@Technology!gap!leads!to!knowledge!gap!!Dystopia@!More!negative!and!skeptical!view!about!how!technology!will!affect!!!!1st!Amendment!Issues!Citizen!journalists!as!4th!estate!(but!who!do!we!turn!to!for!truthfulness!and!credibility?)!!Freedom!of!expression!(but!what!about!hate!speech?!Or!children’s!access!to!porn?)!!User!generated!content;!we!become!members!of!the!media!industry!(but!happy!slapping?)!Happy!slapping:!taking!physical!harm!that!is!“funny”!to!another!level!when!people!are!actually!getting!hurt!and!then!posting!it!and!trying!to!go!viral!!!Privacy!Issues!!Privacy!of!communication@!what!is!public!(everyone!can!see)!and!what!is!private!(protected)?!Email:!Electronic!Communication!Privacy!Act!deems!it!is!private!unless!you!are!using!a!service!that!is!not!private!! EX:!Florida!State!University!email!!Social!Media!is!as!private!as!you!make!it!!! !Privacy!of!personal!information!! ! Dataveillance:!massive!collection!and!distillation!of!consumer!data!!Gathering!information!about!what!we!purchase,!what!you!search!! EX:!Car!pictures!video!in!class!!Information!is!being!collected!from!you!EVERYWHERE!! @CVS!card!! @Traffic!light!cameras!! @Post!office!! @TV,!Shopping,!Cell!phone!location!Why!is!all!of!that!data!being!collected?!To!build!a!personality!profile!of!people!like!you,!so!people!use!algorithms!to!predict!your!buying!habits!!Opt!Out!system:!you!are!“in”!automatically!and!you!are!still!going!to!get!data!collected!on!you!UNLESS!you!say!stop!!3!! Ex:!Do!NOT!call!list!!Opt!In!system:!they!do!this!in!Europe,!and!for!Internet!the!US!finally!moved!to!an!opt!in@!you!have!to!give!permission!to!collect!data!on!you!!Ex:!Software!agreements,!the!big!long!list!that!nobody!reads!is!saying!you!opt@in!!Net!neutrality:!principle!that!Internet!was!created!on,!no!content/data/file!is!given!priority!on!the!Internet,!everything!is!equally!accessible!!When!scientists!created!it!this!was!great,!but!when!it!became!available!to!consumers!and!available!in!our!homes,!it!was!questioned!@Comcast!and!telecoms!and!other!companies!want!to!get!RID!of!net!neutrality!in!order!to!make!more!money,!in!a!recent!case!the!Supreme!Court!said!FCC!does!not!have!the!ability!to!regulate!so!we!might!see!a!tiered!aspect!to!Internet!use!in!the!future!!!Last!Mile:!connection!of!Internet!to!house!!Comcast!say!we!should!be!able!to!dictate!like!a!cable!company!that!if!you!use!more!bandwidth!we!should!be!able!to!charge!you!more!!!Do#media#affect#individuals/society?#This!is!a!bad!question.!It!is!not!a!question!of!opinion,!but!a!subject!of!social!science!research.!!!Common!misperceptions!about!media’s!influence…!No!Media!does!NOT!impact!society!argument!“It!is!not!really!and!people!know!its!not!real!so!therefore!it!is!not!a!big!deal”!“It!is!just!a!reflection!of!society,!not!a!change!agent!in!it”!“It!only!reinforces!existing!beliefs”!!People!talk!about!it!as!an!either!or….!It!doesn’t!affect!us,!or!it!completely!does.!In!reality!it!is!much!more!complicated!than!that!!What!the!question!is!REALLY!about:!In!what!ways?!How!much!relative!to!other!factors?!Under!what!conditions?!With!what!consequences?!!How!does!the!communication!process!change!across!the!continuum?!!@Messages!become!more!generalized!and!less!personalized!@Audiences!become!more!remote!in!location,!less!involved,!and!heterogeneous!@Channel!become!more!technology!driven!and!access!is!more!costly!!How!media!create!culture!!@Serve!as!cultural!storyteller!!@Serve!as!a!cultural!forum!Key!changes!are!occurring!in!the!media!industries!and!society!as!a!whole,!media!has!been!changing!over!last!50!years!with!characterist ics!of:!!4!@concentration!of!media!ownership!has!led!to!a!limitation!in!number!of!voices!@conglomeration!has!led!to!corporations!that!do!not!do!media!has!their!primary!business!are!now!central!@convergence!@audience!fragmentation!!@hyper!commercialism!!@globalization!!!Scientific!Study!of!media!effects!!3!Types!of!possible!effects!1)!Cognitive'effects:!Ways!media!influence!the!way!we!think!EX:!attitudes!and!opinions!2)!Emotional'(Affective)'effects:!How!media!influences!how!we!feel,!the!physiological!reaction!to!stimulus!! EX:!heart!beat!responses,!sweating,!smiling,!etc.!!! 3)!Behavioral'(Social)'effects:!Media!influence!on!how!we!act!*Gets!talked!about!the!most!in!day!to!day!conversation,!and!most!complex!to!examine!!! !
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