Television EvolvesThe amount of people who watch TV (The Audiences) is measured through the Nielsen Ratings. The Neilson ratings first started off with the radio but in 1950’s started to report the audience for television.Why is it important how many people are watching a show?Rates are able to determine the competition for shows and therefore are responsible for how much a station can charge for an advertisementThere are two types of rating that Neilson reports:Rating: How many tuned into a particular TV show/ how many people are able to watch TV.Share: How many people are tuned into a show/ how many people were watching TVBroadcast gives way to cableOver the airway (broadcast) or wire line (cable)Cable was the first way to deliver cable back in 19481975: HBO available nationally1992: Congress requires cable companies to offer local broadcast station (basic cable)FCC still over sees the broadcasting networks but they do not regulate the cable companies.2001: Prime Table audience for cable surpasses Big 4 ABC, NBC, FOX, CBSToday, more than 60 % of US households have cable.Statics98.2 % of all Us HH have TVAVG US household has 2.9 TVs and 2.7 people.TVs on AVG of 8 hours and 21 mins per dayAVG American watches 4 hours, 49 min per day.71% says its leading source of nation and internal news: 64% says it’s the leading source for local news.When and who watches TV:We are more likely to watch TV during the week:If you are male you turn on the TV moreBut women watch more TVIf you are African – American you tend to watch more TV, next is Caucasians and Hispanics/ LatinosThe less education you have/ the more TV you watch.The less money you make/ the more TV you watchThe older you get / the more TV you watchThe TV industry1,400 commercial broadcast stations in US (physical buildings that send out the broadcast signal) (about 400 non commercial/ public stations)Big 4 networks have > 200 affiliatesTop 5 market :1)New York City2)Los Angela3)Chicago4)Philadelphia5)Dallas/ Fort worthIn Florida:14)Tampa16)Miami19) Orlando106)Tallahassee$70 Bil in total ad sales (about 60% or 42 billion on broadcast TV)About 40% of all ad spending in US is on TVAVG cost for 30-sec cable spot = 54K on ESPN about 24k on TBSAVG 30- Sec Super bowl Spot 3.8 milAmerican consumers see TV as tmost influential ad medium (79%), most persuasive (70%) and most exciting (78%)Most watched show of all timeSuper bowl XLVI 111.3 Mil (2/5/12) the Giants vs. PatriotsHighest rated shows of all time:M*A*S*H 60.2 (77 share)Dallas: 53.3 (76 share)Roots 51.1 (71 share)MMC 2000 Lecture 12 Outline of Current Lecture II. Nielsen Ratings III. Broadcast and Cable IV. Who watches TVV. TV industry Current LectureTelevision Evolves The amount of people who watch TV (The Audiences) is measured through the Nielsen Ratings. The Neilson ratings first started off with the radio but in 1950’s started to report the audience for television. Why is it important how many people are watching a show? Rates are able to determine the competition for shows and therefore are responsible for how much a station can charge for an advertisement There are two types of rating that Neilson reports:- Rating: How many tuned into a particular TV show/ how many people are able towatch TV. - Share: How many people are tuned into a show/ how many people were watching TVBroadcast gives way to cable Over the airway (broadcast) or wire line (cable)Cable was the first way to deliver cable back in 1948 1975: HBO available nationally 1992: Congress requires cable companies to offer local broadcast station (basic cable) FCC still over sees the broadcasting networks but they do not regulate the cable companies. 2001: Prime Table audience for cable surpasses Big 4 ABC, NBC, FOX, CBS Today, more than 60 % of US households have cable.Statics 98.2 % of all Us HH have TV AVG US household has 2.9 TVs and 2.7 people. TVs on AVG of 8 hours and 21 mins per day AVG American watches 4 hours, 49 min per day. 71% says its leading source of nation and internal news: 64% says it’s the leading source for local news. When and who watches TV: We are more likely to watch TV during the week:If you are male you turn on the TV more But women watch more TVIf you are African – American you tend to watch more TV, next is Caucasians and Hispanics/ LatinosThe less education you have/ the more TV you watch. The less money you make/ the more TV you watch The older you get / the more TV you watchThe TV industry 1,400 commercial broadcast stations in US (physical buildings that send out the broadcast signal) (about 400 non commercial/ public stations) Big 4 networks have > 200 affiliates Top 5 market : 1)New York City 2)Los Angela 3)Chicago 4)Philadelphia 5)Dallas/ Fort worth In Florida: 14)Tampa16)Miami 19) Orlando 106)Tallahassee $70 Bil in total ad sales (about 60% or 42 billion on broadcast TV) About 40% of all ad spending in US is on TVAVG cost for 30-sec cable spot = 54K on ESPN about 24k on TBS AVG 30- Sec Super bowl Spot 3.8 mil American consumers see TV as tmost influential ad medium (79%), most persuasive (70%) and most exciting (78%)Most watched show of all time - Super bowl XLVI 111.3 Mil (2/5/12) the Giants vs. PatriotsHighest rated shows of all time: M*A*S*H 60.2 (77 share) Dallas: 53.3 (76 share) Roots 51.1 (71
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