MMC2000 Exam 2 Book Notes Outline Chapters 3 5 6 7 I Chapter 3 Books A A Short History of Books 1 Most people coming tot eh New World only brought religious books or no book at all because they were usually poor uneducated and had no leisure time to read Cambridge Press first printing press in North American 1638 printed religious and government documents 2 a All printing by anyone had to get permission from colonial governors who were loyal to the crown Stamp Act of 1765 required all printing be done on paper with a government seal caused the colonists to revolt and use the printing press to further the revolution by printing pamphlets accounts of protests etc until the Act was canceled After the War of Independents printer bookshops became clearinghouses for collection exchange and dissemination of information providing numerous people with a place to read with others Linotype invented by German immigrant Ottmar Mergenthaler used a typerwritter like keyboard to enable printers to set type mechanically rather than manually 6 Offset lithography made it possible to print from photographic plates rather than heavy and fragile metal casts Dime novels Iwrin and Erastus Beadle 1860 published novels that sold for 10 cents concentrated on frontier and adventure stories as they attracted a lot of readers Books are the least mass in mass media in audience reach and magnitude of the industry itself Publishing houses produce narrowly or broadly aimed titles for readers Because of the lack of need for advertisers and attracting mass audiences publishers can put out books with more radical and variety of ideas Books are sold as individual units unlike TV programs allowing more voices to survive in the industry Books are a powerful cultural force for these reasons a Books are agents of social and cultural change Free of the need to generate mass circulation for advertisers controversial revolutionary ideas can reach the public b Books are an important role in cultural respiratory containing certainty and truth about the world 3 4 5 7 1 2 3 4 5 a Also called pulp novels B Books and Their Audiences c Books are our windows into the past d Books are important sources of personal development In addition to self help books books speak to s more individually than advertiser supported media e Books are wonderful sources of escape entertainment and personal reflection f The purchase and reading of a book is much more individual personal matter than consuming advertising supported TV radio newspaper or heavily promoted popular music and movies media g Books are mirrors of culture 6 7 A book is censored when someone in authority limits the publication or access to it Aliteracy people possess the ability to read but are unwilling to do so a Censorship is being done through not reading reading proficiency is declining quickly b People who read less read less well and therefore do poor in school the job market and in civic life C Scope and Structure of the Book Industry 1 Sales categories of books a Book club editions books sold and disturbed sometimes published by book clubs these organizations offer trade professional and more specialized titles b El hi textbooks produced for elementary and high school c Higher education textbooks produced for colleges and universities d Mail order books advertised on TV delivered by mail and usually are specialized series or elaborately bound special editions of classic novels such as Time Life Books e Mass market paperbacks typically published only as paperback and designed to appeal to broad readership f Professional books reference and education volumes designed specially for professionals ie Doctors lawyers g Religious books volumes such as the Bible catechisms hymnals h Standardized tests guides and practice books designed to prepare readers for various exams i Subscription reference books publications such as the Encyclopedia dictionaries and atlases bought directly from publishers rather than in retail j Trade books hard or soft cover and include fiction and nonfiction books as well as cookbooks biographies art books etc k University press books comes from publishing houses associated with and often underwritten by universities typically serious nonfiction and scholarly books Acquisitions editor person charged with determining which books publisher will publish 2 3 Once a publisher approves a book a Some ideas reach them unsolicited but most ideas but first get an agent who can serve as an intermediary between publisher and write before reaching the editor b Some publishing houses allow acquisitions editor to say yes or no based on their own judgment at other publishing houses editors must prepare a case for the projects they want and have it reviewed by a proposal committee If a yes is achieved writer and publisher sign a contract together c a Author is assisted in producing a decent manuscript b Some combination of the publisher s marketing promoting and publicity departments plan advertising campaigns c Book tours and signing are scheduled with release of book d Within the first few months of the release publish will e f determine if the book will succeed or fail If the book is successful more copies are made If the book fails printing stops and unsold copies are returned to the publisher as remainders at a discount price 1 2 3 4 5 6 7 8 Convergence is altering almost all aspects of the book industry E publishing publication of book initially or exclusively online E book book downloaded in electronic form from the Internet to a computer or handheld PDA device E publishing allows anyone with a computer and novel to bypass traditional publishers and have an outlet for their work E books can be published instantly unlike the much longer process of regular book publishing Authors who distribute with e publishers receive royalties of 40 70 compared with 5 10 offered by traditional publishers Print on demand POD another form of e publishing they store works digitally and once ordered a book can be instantly printed bound and sent to the nearest location that can put it together such as bookstores produces less expensive book less expensively and expands the amount of books that can be published E readers digital books with appearance of traditional books but has content that is digital stored and accessed D Trends and Convergences in Book Publishing 9 10 11 12 13 14 15 16 17 18 19 20 Platform agnostic publishing digital and hard copy books made available for any
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