Newspaper ContThe newspaper business we know today is struggling. It is experiencing a constant down shift in sales. There has been a gradual shift from print to online in the newspaper industry. The online advertising shift is slowly increasing however not enough to keep up with the loss being experience in print. Therefore, the newspaper industry is losing profits, which is catalyzing job lost.The less people read, the less the demand for newspapers, which means less profit is being made, therefore resulting in less jobs being needed.New Paper Facts9,800 newspapers are operating in the US.The vast majority of newspapers (77%) are published weekly.There about 400 specifically target towards the African American audience200 bilingual papersTotal in circulation is 130 million.The reach for newspapers is about 200 million and this is fueled by pass-along readership, which is giving the paper to someone else after you have finished, resulting in an extra reader.2011: 1,382 dailies operating in the USDaily newspapers has seen a steady decline since the 20th century502 cities that at least two competing news papersToday there are only 20.Top Ten dailies1.) Wall street journal2.) USA today3.) New York timeWho is reading the newspaper?People older then 65+As you get older you start to read the newspaper more.White people are more likely to read newspapersThe most educated are more likely to read newspapersWho is reading what?Men are more likely to read newspaperWomen are more likely to read on Sunday (Coupons)As we start to take into consideration the difference between print and online newspaper and the difference between the age gaps starts to decrease.People tends to read the Front page, then the local news, then theSports pages followed by entertainment.Convergence – the merging of platforms.Newspapers are trying to figure out how to make money onlineFor every one print reader you need 20 online readers in order to make money.Less space in print ads, more demandOnline ad blockingAd placement is differentPrint is permanent.The ads are interactive because they are hard copies.1/10th of a click rule.Therefore ads are pricier in the print form.Classified adAre losing money to websites like craigslist, monster, cars to find information that was previously only available in printed classified ads.Newspapers are now entertaining the idea of online subscriptions in order to make more money.Pay wall/ fire wall between informationThe number of papers being produced is declining therefore the number of competition in markets.Can result in just making profits rather then professionalism65% of the daily newspapers are ads!The size of the newspaper depends on how many ads can be sold.The reliance on wire services leads to the decline in local reporting.Newspaper are turning away from being the 4 estate and objective.Starting to rely on more general stories.BooksColonial and Revolutionary America (Mid 17th to late 18th Century)Few and mostly religiousFirst press: Cambridge Press, 1638First Book: The Whole Booke of Psalms, 1644Early bestseller: Poor Richard’s Almanack, 1732Short storiesPoetryWeather predictionsPrinter protest gov’t controlMMC 2000 Lecture 7 Outline of Last Lecture II. Cont. of the History of the News Papera. Revolutionary Pressb. Penny Pressc. Modern Day PressIII. Constructing the News Outline of Current Lecture IV. Newspapers cont. V. BookCurrent Lecture←← Newspaper Cont The newspaper business we know today is struggling. It is experiencing a constant down shift in sales. There has been a gradual shift from print to online in the newspaper industry. The online advertising shift is slowly increasing however not enough to keep up with the loss being experience in print. Therefore, the newspaper industry is losing profits, which is catalyzing job lost. The less people read, the less the demand for newspapers, which means less profit is being made, therefore resulting in less jobs being needed. New Paper Facts - 9,800 newspapers are operating in the US. - The vast majority of newspapers (77%) are published weekly. - There about 400 specifically target towards the African American audience o 200 bilingual paperso Total in circulation is 130 million. ←The reach for newspapers is about 200 million and this is fueled by pass-along readership, which is giving the paper to someone else after you have finished, resulting in an extra reader.- 2011: 1,382 dailies operating in the US - Daily newspapers has seen a steady decline since the 20th century - 502 cities that at least two competing news papers - Today there are only 20.Top Ten dailies 1.) Wall street journal 2.) USA today3.) New York timeWho is reading the newspaper?- People older then 65+- As you get older you start to read the newspaper more. - White people are more likely to read newspapers - The most educated are more likely to read newspapers ←← Who is reading what?- Men are more likely to read newspaper - Women are more likely to read on Sunday (Coupons)- As we start to take into consideration the difference between print and online newspaper and the difference between the age gaps starts to decrease. - People tends to read the Front page, then the local news, then the - Sports pages followed by entertainment. ← Convergence – the merging of platforms. ← Newspapers are trying to figure out how to make money online← For every one print reader you need 20 online readers in order to make money. - Less space in print ads, more demand- Online ad blocking - Ad placement is different - Print is permanent. - The ads are interactive because they are hard copies. - 1/10th of a click rule. - Therefore ads are pricier in the print form. ← Classified ad - Are losing money to websites like craigslist, monster, cars to find information that was previously only available in printed classified ads. ←← Newspapers are now entertaining the idea of online subscriptions in order to make moremoney. - Pay wall/ fire wall between information ← The number of papers being produced is declining therefore the number of competition in markets. ← Can result in just making profits rather then professionalism - 65% of the daily newspapers are ads!- The size of the newspaper depends on how many ads can be sold. - The reliance on wire services leads to the decline in local reporting. - Newspaper are turning away from being the 4 estate and objective.- Starting to
View Full Document
Unlocking...