Film Industry todayStudios Rule1948 Paramount Decision: Vertical integration1980’s – the studios began to argue with the decision because the industry began to grow and wanted to be able to own theaters again. Now they own about 50 %, the decision was basically undone.The seven major studios:1)Warner Bro’s2)Columbia3)Paramount4)20th Century5)Universal6)MGM/ UA7) DisneyCorporate independents: Sony Classics, New Line Cinema, Fox SearchLight , Focus FeaturesWhen you total together the major studios and their lower branches they control between 80- 90% annual US box office revenuesThere are also true independents who aren’t part of the seven major studios:LionsgateWeinstien Co.Three Arms of film:Production (the creation of films)600 featured films are released in the studiosabout 800 films are made a year but are released to DVDAverage Hollywood budget for a movie is close to 108 million a year.DistributionThe average budget for marketing the movie close to 50 million dollars.Rollout Strategies – how to get the movie into the theatersTwo type of Rollout strategies:The first strategies is the Wide Release roll out. This is the standard national release in all theaters. The wide release is usually implemented for movies that are projected to have poor reviews in order to avoid the negative feedback from word of mouth.The second strategies is called the Platform Release. When the movie is only played in selected theaters. Used by independent studios because they don’t have the budget to wide release a film.Exhibition> 38, 000 screens in >6,000 theaters in Savg. US admission price :$ 7.93Big chains control about 80% of US tickets salesClose to 40% of the profit’s comes from the sales of concessionsBox Office trends- Movie attendance is decreasingMen tend to go to movies morePeople are about 25 – 29 tend to see movies a lot more.People are buy the most tickets are usually Hispanic.Who are frequent moviegoers?“frequent” = 1/month or more10% of US/ Canadian popWhat about Florida?2011: 15 movies filmed in the state: Alvin and the Chipmunks, Step Up 4 and the Unbrokenabout 27,000 jobs and $1.3 billion in wages from film and TV industryFilm Industry TrendsConglomeration and commercializationBlockbuster mentalityMovies that are more formulated in order to fit the demands of society.Concept films international marketConcept films are the films you can describe in one sentenceIts makes money domestically but more internationally because the images can be translated into the international market.Franchise films are films that are made with the purpose to be remade again.MMC 2000 Lecture 10 Outline of Last Lecture I. Early Pioneers of Film Outline of Current Lecture II. Three Arms of Film III. Box Office TrendsIII. Conglomeration of FilmCurrent Lecture ← Film Industry today ←← Studios Rule- 1948 Paramount Decision: Vertical integration- 1980’s – the studios began to argue with the decision because the industry began to grow and wanted to be able to own theaters again. Now they own about 50 %, the decision was basically undone. ←← The seven major studios:1)Warner Bro’s2)Columbia 3)Paramount 4)20th Century 5)Universal 6)MGM/ UA7) Disney Corporate independents: Sony Classics, New Line Cinema, Fox SearchLight , Focus FeaturesWhen you total together the major studios and their lower branches they control between 80- 90% annual US box office revenues There are also true independents who aren’t part of the seven major studios: - Lionsgate- Weinstien Co.Three Arms of film:- Production (the creation of films) 600 featured films are released in the studios about 800 films are made a year but are released to DVD Average Hollywood budget for a movie is close to 108 million a year.- Distribution The average budget for marketing the movie close to 50 million dollars. Rollout Strategies – how to get the movie into the theaters Two type of Rollout strategies: The first strategies is the Wide Release roll out. This is the standard national release in all theaters. The wide release is usually implemented for movies that are projected to have poor reviews in order to avoid the negative feedback from word of mouth. The second strategies is called the Platform Release. When the movie is only played in selected theaters. Used by independent studios because they don’t have the budget to wide release a film. - Exhibition > 38, 000 screens in >6,000 theaters in S avg. US admission price :$ 7.93 Big chains control about 80% of US tickets sales Close to 40% of the profit’s comes from the sales of concessions ← Box Office trends←← - Movie attendance is decreasing- Men tend to go to movies more - People are about 25 – 29 tend to see movies a lot more.- People are buy the most tickets are usually Hispanic. -Who are frequent moviegoers?“frequent” = 1/month or more 10% of US/ Canadian pop What about Florida?o 2011: 15 movies filmed in the state: Alvin and the Chipmunks, Step Up 4 and the Unbroken o about 27,000 jobs and $1.3 billion in wages from film and TV industry ← Film Industry Trends- Conglomeration and commercialization o Blockbuster mentality Movies that are more formulated in order to fit the demands of society. Concept films international market Concept films are the films you can describe in one sentence Its makes money domestically but more internationally because the images can be translated into the international market. Franchise films are films that are made with the purpose to be remade
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