Media in FluxHow media shapes culture is changingGood news for media: consumption at all time highKeys are occurring in the media industries and society as a whole (its effects on culture)Concentration of media ownershipTelevision station – local areaTelevision network – National or Corp associationBecause the power of media is held in the hands of few, they have significant power of over the messages we watch, therefore having power over our culture.ConglomerationHaving influence over multiple companies.Many companies have multiple influences because they own more then one big name media industry. They have the power to censor information in order to prevent society from finding out about it.Ex: The schoolhouse rock videoEx: The GE lack of coverage about how they avoided paying taxes on news networks.ConvergenceReceiving the same information through different platformsHas the ability to change the way we interact with mediaAudience fragmentationIt’s the division of the audience because of the wide variety of media outlets. I.E. reaching people via newspaper, tablets, email, social networks and network television.Hyper-commercialismWith programs like Tivo and Netflix eliminating commercials, hyper –commercialism is something we experience every day. We are constantly bombarded by tons of advertising.GlobalizationWe now have the ability to move messages across countries and create media influences in those countries also.1st Amendment (Bill of Right 1780’s ratified 1791)“ Congress shall make no law…. abridging the freedom of speech, or of the press.”The judicial court polices the 1st amendment. They are in charge of making sure the freedom of speech is upheld throughout the country.FCC – Federal Communication Commission is in charge of regulating communication by radio, television, satellite and cable, basically most forms of media we experience today.1st amendment protectionWhat protected by 1st amendment?Print and news are assumed.1942: Ads (Valentine v. Christensen)1952: Films ( Burstyn v. Wilson)1967: Ent content in general (as opposed to news)1973: Tv and radio (CBS v Democratic National Committee)1997: Internet (Reno v. ACLU)What is not protected by 1st amendment?Speech creating a “ clear and present danger” (Schenck v US,1919)For example yelling bomb in a public placeSpeech that might limit one’s chance for a fair trialSpeech that is libelous of slanderousDeformation (damage to ones character)For example: Calling your ex “#$)(%&!” at their work place therefore damaging her character at work.MMC 2000 Lecture 3 Outline of Last Lecture II. What is communication?a. Lasswell’s Answer (The Source Message Receiver Channel)b. Osgood &Schramm’s Model III. How Is Mass Communication Differenta. Media communication continuumIV. Why does it matter that Mass Communication is different?Outline of Current Lecture V. Cont. Media in Fluxa. Convergenceb. Audience fragmentationc. Globalization VI. 1st Amendment Current LectureMedia in FluxHow media shapes culture is changing o Good news for media: consumption at all time high o Keys are occurring in the media industries and society as a whole (its effects on culture) o Concentration of media ownership - Television station – local area- Television network – National or Corp associationBecause the power of media is held in the hands of few, they have significant power of over the messages we watch, therefore having powerover our culture. o Conglomeration Having influence over multiple companies. ← Many companies have multiple influences because they own more then one big name media industry. They have the power to censor information in order to preventsociety from finding out about it. ← Ex: The schoolhouse rock video ← Ex: The GE lack of coverage about how they avoided paying taxes on news networks. o Convergence Receiving the same information through different platforms Has the ability to change the way we interact with media o Audience fragmentation It’s the division of the audience because of the wide variety of media outlets. I.E. reaching people via newspaper, tablets, email, social networks and network television. o Hyper-commercialism With programs like Tivo and Netflix eliminating commercials, hyper –commercialism is something we experience every day. We are constantly bombarded by tons of advertising. o Globalization We now have the ability to move messages across countries and create media influences in those countries also. ← 1st Amendment (Bill of Right 1780’s ratified 1791)← “ Congress shall make no law…. abridging the freedom of speech, or of the press.” The judicial court polices the 1st amendment. They are in charge of making sure the freedom of speech is upheld throughout the country. FCC – Federal Communication Commission is in charge of regulating communication by radio, television, satellite and cable, basically most forms of media we experience today.← 1st amendment protection ← What protected by 1st amendment?- Print and news are assumed. - 1942: Ads (Valentine v. Christensen)- 1952: Films ( Burstyn v. Wilson)- 1967: Ent content in general (as opposed to news)- 1973: Tv and radio (CBS v Democratic National Committee)- 1997: Internet (Reno v. ACLU) ← What is not protected by 1st amendment?- Speech creating a “ clear and present danger” (Schenck v US,1919)o For example yelling bomb in a public place- Speech that might limit one’s chance for a fair trial - Speech that is libelous of slanderous o Deformation (damage to ones character)o For example: Calling your ex “#$)(%&!” at their work place therefore damaging her character at
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