FINAL STUDY GUIDE CH 8 14 CHAPTER 8 TERMS AND REVIEW la carte pricing charging cable subscribers by the channel not for tiers all channel legislation 1962 law requiring all television sets imported into or manufactured in the United States to be equipped with both VHF and UHF receivers audimeter device for recording when the television set is turned on the channel to which it is tuned and the time of day used in compiling ratings bandwidth a communication channel s information carrying capacity broadband a channel with broad information carrying capacity bundling delivering television VOD audio high speed Internet access long distance and local phone service multiple phone lines and fax via cable C3 rating measure of viewing of commercials that appear in a specific program within 3 days of its premiere telecast clear time when local affiliates carry a network s program coaxial cable copper clad aluminum wire encased in plastic foam insulation covered by an aluminum outer conductor and then sheathed in plastic common carrier a telecommunications company required to carry others messages with no power to restrict them for example a phone company community antenna television CATV outmoded name for early cable television compensation network payments to affiliates for clearing content digital cable television delivery of digital video images and other information to subscribers homes digital video disc DVD digital recording and playback player and disc fastest growing consumer electronic product in history digital video recorder DVR video recording device attached to a television which gives viewers significant control over content expanded basic cable in cable television a second somewhat more expensive level of subscription fiber optic signals carried by light beams over glass fibers first run syndication original programming produced specifically for the syndicated television market iconoscope tube first practical television camera tube developed in 1923 importation of distant signals delivery of distant television signals by cable television for the purpose of improving reception information service legal designation allowing a telecommunication service provider to maintain control over what passes over its lines kinescope improved picture tube developed by Zworykin for RCA master antenna television MATV connecting multiple sets in a single location or building to a single master antenna microwave relay audio and video transmitting system in which super high frequency signals are sent from land based point to land based point mobisodes brief video episodes of television programs created specifically for mobile screens multiple system operator MSO a company owning several different cable television operations multiplexing the practice of using one channel to transmit multiple forms of content in television and cable through signal compression network centralized production distribution decision making organization that links affiliates for the purpose of delivering their viewers to advertisers network neutrality granting equal carriage over phone and cable lines to all Web sites news staging re creation on television news of some event that is believed to have happened or which could have happened Nipkow disc first workable device for generating electrical signals suitable for the transmission of a scene nonlinear TV watching television on our own schedules not the programmer s off network broadcast industry term for syndicated content that originally aired on a network peoplemeter remote control keypad device for recording television viewing for taking ratings pilot pixel a sample episode of a proposed television program the smallest picture element in an electronic imaging system such as a television or computer screen premium cable cable television channels offered to viewers for a fee above the cost of their basic subscription put agreement between a television producer and network that guarantees that the network will order at least a pilot or pay a penalty spot commercial sales in broadcasting selling individual advertising spots on a given program to a wide variety of advertisers stripping broadcasting a syndicated television show at the same time 5 nights a week subscription television early experiments with over the air pay television sweeps periods special television ratings times in February May July and November in which diaries are distributed to thousands of sample households in selected markets telecommunications service legal designation rendering a telecommunication service provider a common carrier required to carry the messages of others and with no power to restrict them tiers groupings of channels made available by a cable or satellite provider to subscribers at varying prices time shifting taping a show on a VCR for later viewing Total Audience Measurement Index TAMi measure of viewing of a single television episode across all platforms vast wasteland expression coined by FCC chair Newton Minow in 1961 to describe television content zipping fast forwarding through taped commercials on a VCR In 1884 Paul Nipkow developed the first device for transmitting images John Logie Baird soon used this mechanical scanning technology to send images long distance Vladimir Zworykin and Philo Farnsworth developed electronic scanning technology in the 1920s leading to the public demonstration of television in 1939 In the 1950s the quiz show scandal the business acumen of Lucille Ball McCarthyism and the ratings system shaped the nature of broadcast television Cable introduced in 1948 would soon effect even more change Cable designed initially for the importation of distant signals became a mature medium when it began offering movies and other premium content Cable dominated by large MSOs offers programming in tiers that include basic expanded basic and premium cable Some favor a new pricing scheme la carte Direct broadcast satellite is the primary multichannel competitor to cable now joined by fiber optic systems like FiOS A host of technologies influence the television viewer relationship including VCR DVD DVR digitization and the Internet and make possible interactive television a particular strength of cable Subscribers may also receive phone service over cable Mobile video over cell phones or other portable video devices is beginning to emerge Questions remain as to what types of content and which pricing models will succeed Staged news raises several questions for
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