EXAM 3 FAKE TEST 1 Who is considered the father of radio a Edison b Marconi c Deforest d Sarnoff 2 Who is responsible for the first public broadcast a Fessenden B Deforest d Morse c The RCA 3 The radio industry is different from previous industries we have learned about because a It was created during a time period of conflict in the country b It targeted the female population c The industry wanted to be regulated by the country d There isn t anything that makes it different 4 Which demographic listens to radio more a White b Black c Hispanic Latino d None of the above 5 Which format is the most frequently used a Country b Hip hop c Urban d Educational 6 What is responsible for keeping radio alive a The Radio Act of 1927 b Advertisements c Channels specializing d All the above 7 What is true of the recording industry today in the United States a The gain of revenue from the switch from physical media sales to digital is b Many large corporations that are only in the United States control the maintaining the industry industry c It is worried that artists aren t being signed if they don t instantly generate money because the industry is so centralized on the few number of companies d The recording industry has seen an increase in recent catalogue albums which is keeping it alive 8 Who created the kinescope a Sarnoff b Farnsworth 9 Whose idea was adopted by BBC a Bared b Farnsworth c Marconi and RCA s d Sarnoff c Paley d Zworykin 10 What was the FCC s TV Freeze a The time period during World War II when the TV industry didn t have any further developments b The time period during which Sarnoff announced that NBC would be starting their own broadcast station c The time period when there were no more licenses given to TV stations d The time period when more people started going to the movies than watching TV at home 11 The channels that ranged from 14 83 were known as a Ultra high frequency channels b Super high frequency channels c Very high frequency channels d Cable channels 12 Which TV program was responsible for better editing techniques and the start of reruns a Quiz Shows Lucy c Soap Operas b M A S H d I Love 13 According to the Nielsen rating a share based on a The number of HH watching a show out of the total number of HH with a TV b The number of family members that press the buttons to indicate what TV shows they are watching c The number of people viewing a TV shows across all platforms d The number of HH watching a show out of all the HH that have their TV s on 14 Which is true of C3 rating 1 It is the 3 platforms that Nielson recognizes audience viewership on 2 It is the viewing of commercials that appear within a program in the first 3 days 3 It is used when looking at DVR playback and Internet viewing a 1 only above b 1 and 2 only c 3 only d 2 and 3 only e All the 15 Which percentage of ad spending in the US is on TV a 20 b 50 c 40 d 90 16 Cable is responsible for a Ratings have become fragmented because there are so many channels b Local broadcast channels became a requirement c The start of reality TV d All the above 17 Which is not an example of a premium channel a HBO b Pay per view c CBS D Un interrupted movies 18 Which is not an example of multiplexing a Watching a movie b One click shopping c Information like news and traffic on demand d Interactive programs like video games 19 The first handheld digital game was a Soccer b football c a shooting game d a space game 20 Which is true of digital games a The female gaming demographic is rapid growing b The video gaming field is different from the movie industry in terms of franchises producing sequels and remakes c The average gamer is between 18 24 years old d Digital games do not include the games that are played on phones or social media sites 21 Convergence in the video game industry is a Using the demographics of video gamers to come up with better game ideas b Taking ideas from previous games and recreating original gaming ideas c Seeing games on TV the Internet ads everywhere d A system of using the audience s ideas to create new games 22 was the first narrative based video game a Zelda c Spacewar b Doom d Donkey Kong 23 was the first game that allowed for local area computer networks to play with each other b Doom a Zelda d Donkey Kong c Spacewar 24 Which is an example of hypercommericalism in the digital gaming industry a Cheerios having a game in which the character must race to gather as many b Billboard advertisements on the side of the high way in Grand Theft Auto for cheerios as they can in a minute products like Coca Cola c A game where the player must match the flavors of orbit gum in order to earn points d All the above e None of the above 25 An example of a serious game is a Pacman b Obama s Race for the White House c Doom d A game that teaches a kindergartner to add ANSWERS 1 B 2 A 3 C 4 C 5 A 6 D 7 C 8 D 9 B 10 C 11 A 12 D 13 D 14 D 15 C 16 D 17 C 18 A 19 B 20 A 21 C 22 D 23 B 24 D 25 B
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