ADPR 3100 1nd Edition Lecture 35 Outline of Previous Lecture I Group presentation a Teen Pregnancy Prevention b Camel no 9 Outline of Current Lecture II Group presentation a My Jihad Movement b Calvin Klein c Victoria s Secret the Perfect Body d Spuds Mackenzie Current Lecture Council of American Islamic Group vs American Freedom Defense initiative o My Jihad movement o Challenged by american freedom defense initiative misrepresented the term jihad and didn t really embrace what the actual meaning was o challenge was unjustified o adjustment acknowledge the opposition be more serious and realistic don t take the issue so light heartedly group Calvin Klein jean shorts o Calvin Klein jean ads o American family association bordering on child pornography they were in suggestive clothing they were too young and the off camera voice was beyond creepy o challenge was justified These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o minor change could have been to cast older looking models using young people isn t helping anything o what was the campaign Calvin Klein Victoria secret perfect body campaign o Target men and women o Key feature create the perfect combo of oh so soft and oh so sexy o Advertisement placement in the stores online and out of home o Challengers NEDA national eating disorder association Offensive and demeaning ad Promotes thin ideal internalization which could lead to eating disorders Attempting to ensure disclaimers by petition o Response Changed advertising phrase No comment to petition and organization Spuds Mackenzie o Anheauser Busch for Bud Light 1987 1989 o Target market young legal drinkers o Initially positive impact o Mothers Against Drunk Driving MADD o Changed campaign Change merchandising
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