ADPR 3100 1nd Edition Lecture 31 Outline of Previous Lecture I International marketing II Problems faced by international advertisers III Multicultural advertising considerations Outline of Current Lecture IV International marketing V Problems faced by international advertisers VI Multicultural advertising considerations Current Lecture Healthcare advertising guest speaker Rich Levy Dutch Boy Paint campaign o Got a lot of press o Started off no one wanted the campaign o Even the smallest projects can gain you notoriety if you are creative and make it interesting Oreo Father s Day ad Verizon can you hear me now campaign Have 6 great campaigns in portfolio Control the conversation o Feature strengths and hide your weaknesses These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Research o The agency the person the work Hire a proofreader Rehearse Know what you re going to wear before the morning of the interview Prepare questions Don t be boring Don t be late Intern and never leave
View Full Document
Unlocking...