ADPR 3100 1nd Edition Lecture 25 Outline of Previous Lecture I Campaigns integrated marketing communications a Context and planning b Campaigns creative criteria c Integrated marketing communication i Definition examples Outline of Current Lecture II Cannes Lions Film Festival a Guest speaker Dr Reichart b why go to Cannes Lions c 2014 themes d Award winning campaigns Current Lecture Cannes lions film festival Dr Reichart o Cannes southern France o 34 000 entries from 90 countries o 12 000 attendees 200 are student o awards world s most prestigious awards for brand communication o huge networking opportunity o insight prevailing themes power of social media social responsibility doing better for the world big idea but integrated traditional YouTube fb twitter 4 square Pinterest These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o 2014 themes women in advertising real time marketing Oreo 100 daily twist challenge failure is an option Don t be afraid to fail you re not reaching if you re not failing fail selectively o award winning campaigns celeb grammar cops red balloon grammar school for kids to teach them English taught them grammar by looking at twitter and correcting celebs grammar got people to take action waiting lists for red balloon schools now in brazil celebs never responded o dramatic surprise on a quiet square TNT in Europe idea that the best drama is on TNT your daily dose of drama button in the middle of a Belgian town Press for Drama if you pressed it there were all different types of drama going on o titanium lion ultimate award choose a different ending anti knife campaign 21 films 10 different endings allows the viewer to decide what he is going to do interactive o grand prix outdoor OOH immersive environment phone booth in bars and all over that allow men to call their girlfriends wives so it doesn t like they are in a bar soundproof recreates a background sound of a place more happy men at bars and happier couples o dumb ways to die PSA train station safety Melbourne o grand prix winner best commercial in the world 2014 most shared automotive ad ever Volvo and Claude van damme split in between the two trucks demonstrate superior steering control
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