ADPR 3100 1nd Edition Lecture 21 Outline of Previous Lecture I Midterm Outline of Current Lecture I Organization of an ad II Montage a How are they used b variations Current Lecture Organization of ad o Headline visual o Pitch o Story o Montage Sequence of images not linear single story All relate to each other through a thematic thread All relate to the creative concept Fluid intuitive Tagline voiceover or action at end pays off key message Tagline line of text that appears on last screen of ad that conveys message of the ad How are montages used in ads Variation 1 o Combine montage with a pitch See disconnected scenes and hear a Voice over states general claim These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Unusual characters as announcers can energize and make montages more memorable Variation 2 o Combine with a story o Defined characters gives better sense of characters o Snippets with surprise at the end Variation 3 o Solely images and music o No story or defined characters o Music has key importance Key points Montage is a sequence of images or scenes o Linked by shared theme o Pay off at end Variations o Combine with pitch o Combine with story o Solely music and images
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