Entertainment Company Future State Narrative Discussion 2008 A Team The organization team for the soundstages consists mainly of four main types of players in the project decision makers gatekeepers design team and stakeholders See Figure A 1 Since we were not supplied individual names of people or companies our model reflects only the names on a general division scale such as the architect structural engineer and so forth We purposely grouped each player in the model at more of a higher level See red rectangles in Figure A 1 and then broke each specific player out with lower level sub consultants attached to each see circles with attached smaller circles in Figure A 1 The main purpose of this was to specifically show which consultants reported to which team members and to easily map out who was in charge or had input in which decisions An example of this was that since not all consultants for the design team were used in making decisions regarding land selection it was visually acceptable to illustrate this by breaking out the design team to show which members were Figure A 1 Design Team Breakout Diagram 1 Entertainment Company Future State Narrative Discussion 2008 For our model we also assumed the same responsibilities and authority levels for each party as described in the initial narrative Example Decision makers include the Entertainment Company Studio Company and Corporate Real Estate Manager CREM and so forth For the Gatekeepers members we included the Entertainment Company because they could at any point in time shut down this project in addition to the other common governmental agencies for any construction project including the City and County Permitting and Inspection Office California Department of Transportation and such One discovery insight we had was in the initial narrative when we found it after modeling the organizational process in the narrator was that initially there was a major disconnect between the CREM and Studio Company in determining the project requirements Since this was an essential part of the project we decided to have both parties work on the requirements together so both groups were clear ahead of time about what each requirement meant and what each group expected to achieve from this project in order to prevent any potentially problematic communication issues in the future 362 Words B Goals In order to determine the project goals for the soundstages we first decided to start with three high level goals Economic Environmental and Social From there we then broke each goal into middle level goals that reflected each player s interest in the project For 2 Entertainment Company Future State Narrative Discussion 2008 example the Increase Repeat Customers goal was something the Studio Company and Entertainment Company would be interested in and the generality of this goal would allow innovation to spur on how to achieve it we were trying to recreate how each player might come up with specific goals We then determined very specific goals that listed explicitly how to enable each of these goals An example is the Provide Maximum Door Size Openings goal It relates to a specific upper level goal to which by having larger doors openings can allow customers more flexibility on set sizes they prefabricate hence they will be more inclined to use this studio complex versus a competitors hence satisfying Increase Repeat Customers goal We also color coded our goals so that all grey colored goals represented goals that were important to the project players however were out of the scope when compared against our options so they were irrelevant to our analysis Figure B 1 below shows our goal chart Figure B 1 Goal Chart In order to determine the metrics we used various publications LEED etc and supplied information from our Entertainment Company sponsor For example the Studio 3 Entertainment Company Future State Narrative Discussion 2008 Company has a high priority to have a door size of 18 wide by 20 high We determined that using metrics that incorporated specific numbers or requirements was the best technique because it provides a non subjective and clear cut method to see to what degree each option has been met However it should be noted that for goals that were not impacted by our options we assumed a metric of 0 to represent it to be neutral and irrelevant Figure B 2 below illustrates the metrics chart used Figure B 2 Metrics Table One discovery we had was how easy it was to determine the lower level goals when we first determined the upper level goals using each player s interests and then breaking it down into sub goals and finally using specific goals to enable each sub goal At first we were a little cynical of this process however once we understood the scope of each upper level goal the process became very simple and easy to communicate and the metrics became very clear on how to evaluate each goal because everyone knew what each goal was suppose to do 413 Words 4 Entertainment Company Future State Narrative Discussion 2008 C F Preferences and Stakeholders Weights When we created our preferences chart and plots we changed our mindset to represent each stakeholder s interest in order to determine what would be the most important to them when we rated each goal from their perspective We filled out the table a few times and checked our preferences table to make sure our preferences was aligning with the goals of the project however we found out that no matter how we rated each goal the charts were placing too much emphasis on the wrong goals such as accessibility to nearby services and reduction in water usage and not enough emphasis on the three main goals this project lighting acoustic and energy loads for a studio company to produce films To account for this we decided to try to weight each stakeholder in order to help remove any fictitious skews Originally we tried to weight each stakeholder on a scale of 1 100 to show how important their input was to this project However we soon found out that this led to large and incomprehensible numbers in the preferences table We then decided to rate all stakeholders out of one 100 point scale just as we did the goals This seemed to do the trick because all the resulting numbers came out with the appropriate amount of weight on each preference Studio Company Tenant Company and CREM was rated at 25 each and the Residents were rated at 5 while the Facilities Manager was rated at 20 It should also be known that in
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