MMC 2000 Lecture 12 Outline of Current Lecture II Nielsen Ratings III Broadcast and Cable IV Who watches TV V TV industry Current Lecture Television Evolves The amount of people who watch TV The Audiences is measured through the Nielsen Ratings The Neilson ratings first started off with the radio but in 1950 s started to report the audience for television Why is it important how many people are watching a show Rates are able to determine the competition for shows and therefore are responsible for how much a station can charge for an advertisement There are two types of rating that Neilson reports Rating How many tuned into a particular TV show how many people are able to watch TV Share How many people are tuned into a show how many people were watching TV Broadcast gives way to cable Over the airway broadcast or wire line cable Cable was the first way to deliver cable back in 1948 1975 HBO available nationally 1992 Congress requires cable companies to offer local broadcast station basic cable FCC still over sees the broadcasting networks but they do not regulate the cable companies 2001 Prime Table audience for cable surpasses Big 4 ABC NBC FOX CBS Today more than 60 of US households have cable Statics 98 2 of all Us HH have TV AVG US household has 2 9 TVs and 2 7 people TVs on AVG of 8 hours and 21 mins per day AVG American watches 4 hours 49 min per day 71 says its leading source of nation and internal news 64 says it s the leading source for local news When and who watches TV We are more likely to watch TV during the week If you are male you turn on the TV more But women watch more TV If you are African American you tend to watch more TV next is Caucasians and Hispanics Latinos The less education you have the more TV you watch The less money you make the more TV you watch The older you get the more TV you watch The TV industry 1 400 commercial broadcast stations in US physical buildings that send out the broadcast signal about 400 non commercial public stations Big 4 networks have 200 affiliates Top 5 market 1 New York City 2 Los Angela 3 Chicago 4 Philadelphia 5 Dallas Fort worth In Florida 14 Tampa 16 Miami 19 Orlando 106 Tallahassee 70 Bil in total ad sales about 60 or 42 billion on broadcast TV About 40 of all ad spending in US is on TV AVG cost for 30 sec cable spot 54K on ESPN about 24k on TBS AVG 30 Sec Super bowl Spot 3 8 mil American consumers see TV as tmost influential ad medium 79 most persuasive 70 and most exciting 78 Most watched show of all time Super bowl XLVI 111 3 Mil 2 5 12 the Giants vs Patriots Highest rated shows of all time M A S H 60 2 77 share Dallas 53 3 76 share Roots 51 1 71 share
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