MMC 2000 Lecture 10 Outline of Last Lecture I Early Pioneers of Film Outline of Current Lecture II Three Arms of Film III Box Office Trends III Conglomeration of Film Current Lecture Film Industry today Studios Rule 1948 Paramount Decision Vertical integration 1980 s the studios began to argue with the decision because the industry began to grow and wanted to be able to own theaters again Now they own about 50 the decision was basically undone The seven major studios 1 Warner Bro s 2 Columbia 3 Paramount 4 20th Century 5 Universal 6 MGM UA 7 Disney Corporate independents Sony Classics New Line Cinema Fox SearchLight Focus Features When you total together the major studios and their lower branches they control between 8090 annual US box office revenues There are also true independents who aren t part of the seven major studios Lionsgate Weinstien Co Three Arms of film Production the creation of films 600 featured films are released in the studios about 800 films are made a year but are released to DVD Average Hollywood budget for a movie is close to 108 million a year Distribution The average budget for marketing the movie close to 50 million dollars Rollout Strategies how to get the movie into the theaters Two type of Rollout strategies The first strategies is the Wide Release roll out This is the standard national release in all theaters The wide release is usually implemented for movies that are projected to have poor reviews in order to avoid the negative feedback from word of mouth The second strategies is called the Platform Release When the movie is only played in selected theaters Used by independent studios because they don t have the budget to wide release a film Exhibition 38 000 screens in 6 000 theaters in S avg US admission price 7 93 Big chains control about 80 of US tickets sales Close to 40 of the profit s comes from the sales of concessions Box Office trends Movie attendance is decreasing Men tend to go to movies more People are about 25 29 tend to see movies a lot more People are buy the most tickets are usually Hispanic Who are frequent moviegoers frequent 1 month or more 10 of US Canadian pop What about Florida o 2011 15 movies filmed in the state Alvin and the Chipmunks Step Up 4 and the Unbroken o about 27 000 jobs and 1 3 billion in wages from film and TV industry Film Industry Trends Conglomeration and commercialization o Blockbuster mentality Movies that are more formulated in order to fit the demands of society Concept films international market Concept films are the films you can describe in one sentence Its makes money domestically but more internationally because the images can be translated into the international market Franchise films are films that are made with the purpose to be remade again
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