I. Why Bespoke and Why Jeans?a. Working in film before Travelerb. Denim is timeless- staple of everyone’s life across the world*c. Knew about companies in NY and knew there was nothing in TX like thatd. They would start off Traveler as Bespoke denim companye. Started out of need of something more, something personal, something better**i. When client goes in and waits 9 weeks to get it- they are so happy that it was made expressly for them**ii. They feel that is worth it**f. When we buy we don’t think who is making it, whats happening to them, how old they are, their conditions, we just buy because its cheapg. They are trying to push people to buy less but buy more quality** one pair of jeans you buy every 2 years- instead of 60 bucks a pairh. He creates product for them based on their relationshipi. Conscientious consumerism- being more aware of products you buy and also identifying with products you buy- this is a product that allows you to do that, it ages with youj. Urban- goes through distress process that takes off 2 years from your jeansCraftsman who imbue their work with temporality (sushi and Franklin’s)a. How Bespoke is made is it has more human interaction than othersb. Projectile looms- more automated, moving into computerized/less human interaction- this is modern production-c. Selvage denim is shorter- it means self edge, edge of fabric where its interwovend. Japanese took this and made it an art forme. Bc has more human characteristics in the fabric- to people really into denim, that’s the beauty of itf. The way they produce things- vintage, very hands on, very intensive- very many imperfections but that’s what client’s love about producti. Theres not one pair of jeans that will be exactly the same**ii. There are flawsg. They hand draft all patterns- specific to body and tasteh. They produce their own thing*i. 10 week wait to get jeans- because small team to get jeanj. They aren’t instant gratificationk. Even though they don’t do modern production- still working with modern style and modern taste- so they have to incorporate stretch selvage deniml. Clients can choose every aspect- this is way to represent who a person really is and allows client to define themselves in outward sense**II. Role of relationships in business modela. See aboveIII. 24/7 hours-a. sometimes he takes breaks and goes backb. bc they build relationships with clients- there are boundaries issues* they will contact her at midnight evenc. they are still doing modern approach to advertising and marketing**IV. people know what they are coming for when they go to Bespoke/their storea. people fly in specifically to get the jeansb. they don’t have to do much selling/people are ready to goV. Traveller- brands based in LA/NYa. Wanted it southernb. So based on Robert E. Lee’s horseVI. Bedside manner with clients is importanta. They don’t really know what they wantb. They say they don’t want something but you have to learn to read in between the lines of what they are specifyingVII. Philanthropy and community involvement are a big part of their brandCMS 372T 1st Edition Lecture 25Outline of Last Lecture I. Mindfulness Meditation – Guest SpeakerOutline of Current Lecture II. Bespoke Jeans?- Guest SpeakerCurrent Lecture:I. Why Bespoke and Why Jeans?a. Working in film before Travelerb. Denim is timeless- staple of everyone’s life across the world*c. Knew about companies in NY and knew there was nothing in TX like thatd. They would start off Traveler as Bespoke denim companye. Started out of need of something more, something personal, something better**i. When client goes in and waits 9 weeks to get it- they are so happy that it was made expressly for them**ii. They feel that is worth it**f. When we buy we don’t think who is making it, whats happening to them, how old they are, their conditions, we just buy because its cheapg. They are trying to push people to buy less but buy more quality** one pair of jeans you buy every 2 years- instead of 60 bucks a pairh. He creates product for them based on their relationshipi. Conscientious consumerism- being more aware of products you buy and also identifying with products you buy- this is a product that allows you to do that, it ages with youj. Urban- goes through distress process that takes off 2 years from your jeansCraftsman who imbue their work with temporality (sushi and Franklin’s)a. How Bespoke is made is it has more human interaction than othersb. Projectile looms- more automated, moving into computerized/less human interaction- this is modern production- c. Selvage denim is shorter- it means self edge, edge of fabric where its interwoven d. Japanese took this and made it an art formThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.e. Bc has more human characteristics in the fabric- to people really into denim, that’s the beauty of it f. The way they produce things- vintage, very hands on, very intensive- very many imperfections but that’s what client’s love about producti. Theres not one pair of jeans that will be exactly the same**ii. There are flawsg. They hand draft all patterns- specific to body and tasteh. They produce their own thing*i. 10 week wait to get jeans- because small team to get jeanj. They aren’t instant gratification k. Even though they don’t do modern production- still working with modern style and modern taste- so they have to incorporate stretch selvage denim l. Clients can choose every aspect- this is way to represent who a person really is and allows client to define themselves in outward sense**II. Role of relationships in business modela. See aboveIII. 24/7 hours- a. sometimes he takes breaks and goes backb. bc they build relationships with clients- there are boundaries issues* they will contact her at midnight evenc. they are still doing modern approach to advertising and marketing**IV. people know what they are coming for when they go to Bespoke/their storea. people fly in specifically to get the jeansb. they don’t have to do much selling/people are ready to goV. Traveller- brands based in LA/NYa. Wanted it southernb. So based on Robert E. Lee’s horseVI. Bedside manner with clients is importanta. They don’t really know what they wantb. They say they don’t want something but you have to learn to read in between the lines of what they are specifying VII. Philanthropy and