i. Its so important for understanding time and the role of communication and our experience with time and the role of our interaction with othersii. Some say entrainment occurs when theres a constant repeating pattern others say just pace is enoughiii. Person A is endogenous paceriv. Exogenous- exams, deadlines, the semester- based on deadlines- people can also be exogenous pacers- certain organisms are so powerful and their natural rhythm is so powerful that others adopt that rhythmi. This is biologically how we are built- the sun is just very powerful at waking us up and dark is a very powerful signal to us that it is time to restii. Good example of this is JETLAGiii. “Negotiation” is involved to a greater or lesser extentiv. deadlines are one examplev. what about other kinds of zeitgebers/pacesetters?1. Zeitgeber= time giver- the pacer has power and if it doenst have power, its not a pacer to you*2. Ex/ the classic slacker- slackers don’t care about deadlines/appointment times/ and they are endogenous pacers, what they stick with and they don’t care-3. So not that a deadline has power (Semester or appointment) its that WE ARE GIVING IT POWER- we are time givers4. Ex/ parents and kids- kids control your time- they are more powerful in the world- than anything else- including your diurnal cycles! You are up all night with them5. Other pacers- may negotiate deadlines with you6. Other pacesetters television shows, people have to be home at a certain time to watch your favorite shows- checkpoints in a project-a. PACESETTERS from the film:i. The boss- quit stalling get back to work- the actual person making decision about how fast it will goii. Social pressure to keep up the pace to not inconvenience other peopleiii. The actual assembly line itself- physical technologies are also pace setters-iv. SO the actual technology of our work, social pressures, and people in formal positions of power making decisions**v. Clocking in- wage per hour- when we have snowdays- people paid hourly makes a difference if you cant go into workvi. His own biology- how fast he can physically workvii. Guy who increases speed of the machine- multiple tiers where someone is ordering changes and then the guy who is physically making it happen and forcing itviii. Notice the personal safety issue of the bumble bee- its in his face, he is having to stop, theres tension to trying to not be stung by bee and continue1. For diff people at diff times- illness can pose a similar problem- which do I attend to (who has done things even though you are sick and you know you should rest)a. Its in our relationship to the pacerb. Clip about weekends- points out the trouble with weekends- who feels sluggish getting back to the swing of things on Mondays/when you go back to school- its very common thing (Blue Monday phenomenon is very real- people feel more depressed on Mondays)c. That’s the problem with weekends- you have the endogenous pacer (which is YOU) and our relationship with the week is indicitive with whether or not theres a fit (if you have a faster pace life, maybe you would like because of intersubjective time- you feel compelled or you have your own time to get to those opportunities- but theres always a cost to pay if your regular week work/job work is not a perfect fit with what you would like to do-d. But theres a right pace in modern times- theres a certain optimal pace- and an idea that the fact that our relationship to pacer is the issue NOT the weekend…its our RELATIONSHIP TO MONDAYe. CLIP “what is a weekend?”i. How quickly something is created for consumption- how quickly you compose itii. If you think about twitter- that is very HIGH frequency it is written in time it takes to write 140 characters-iii. Anything with HIGH speed of creation has high frequencyiv. In twitter you don’t write a tweet and then have it go out later- you write it and then immediately sharedv. HIGHvi. How quickly it is consumed- obviously constantlyvii. And then it gets buried underneath newer and newer communicationviii. So high frequency nature of twitter is exemplary- greatest example of high frequency communicationa. High frequency- Can be by instant/second/minute/hour/day/weeki. Ex/ texting- something you should do really rapidly- from hour, instantly, minuteii. Ex/ facebook chat- goes back and forth every secondiii. Ex/ e-mail- there has been an increase- especially in the workplaceiv. Calling and texting can vary depending on who it isv. Text, call, dinner datevi. Instant/second= internet, subcription news (matt drudge, retuers financial tv)vii. Minute= Rolling Update News- CNN/BBCviii. Hour= broadcast news, CBS/NBC/ABCix. Day= Daily Press, the Times, NY Timesx. Week= Weekly periodicalsb. mid- month/quarter/yeari. Ex/ greeting cardsii. Holidaysiii. Family vacations that happens once yeariv. Christmas evev. Holiday cards- written communicationvi. Birthday, family vacation, weekend tripvii. Month= monthly magazines (vogue, cosmo)viii. Quarter= scientific and academic journalsix. Year= books, movies, tv series (harry potter)c. low- decade/century/millennium/eternityi. Ex/ handprints on the sidewalk- people could find it years laterii. Ex/ marriage- eternityiii. Ex/ handing down cariv. Ex/ reunion or anniversaryv. Decade= scholarship, contemporary art (textbooks, dictionaries, portraiture, fashionable arts)vi. Century= building, statue, canonical literature (Sydney opera house, war memorials, Shakespeare)vii. Millennium= temple, tomb (Parthenon, pyramids)a. News has always been somewhat fast in terms of creations but circulation it was always held back- it wasn’t always that quick (assassination of president- high frequency- 5 minutes now is important but 5 minutes then was huge)b. Observationshigh frequency you always have to have something to report on, the importance seems more trivial (I have to say something) – high frequency you want to say someone shot the president but even though they didn’t know anything about it he still wanted to say something about it- its about primacy – now you hear the same stories over and over (repetitiveness)CMS 372T Lecture 6Outline of Last Lecture I. Pacesetters and EntrainmentOutline of Current Lecture II. EntrainmentIII. PacerIV. Modern Times- Film V. WeekendsVI. Communication Frequency VII. Frequencies of different kinds of communicationVIII. The 24/7 News CycleCurrent Lecture:I. Entrainmenti. Its so important for understanding time and the role