1 o a speech that concentrates on defining clarifying instructing and explaining Your likely to encounter informative speeches in a variety of contexts SPC1017 Test 1 Lecture 1 The informative speech Ch 15 12 Informative speech o The lecture o Lecture demonstration o Explanation of ideas or policies Informative speech goals 3 o Getting the audience s attention o Increasing understanding Use language choice organization and visuals to help Ex instead of saying vast majority use specific number o Helping retention If a person has an emotional response or interest to your speech they will retain it longer Increasing understanding o Language choice take the time to define your terms or consider whether you can avoid technical terms altogether o Organization show how ideas relate to one another o Illustrations and examples if you use something that s unfamiliar to your audience use an example to show what it is or how it works Getting attention o The first goal of a speaker is to get the attention of audience members o The best way to get and keep attention is to create in your audience a strong desire to listen to your material Helping retention o Whenever possible use several brief examples and illustrations for each concept you are introducing and vary them as much as possible Remember some listeners will respond better to verbal explanations some to graphs charts and some to videos and so on o Use visual support using effective visual aids increases retention up to 50 o Memory and emotion are intimately linked biochemically for speakers if your intent is to aid listeners retention sharing emotional anecdotes stories experiences will help Types of informative speeches 3 o Objects 2 About people places and products o Processes Deal with patterns of action One type of speech about processes is the demonstrative speech which teaches people how to perform a process o Events Focus on things that happened are happening or will happen Go one step further than mere history and show listeners how they can use the information o Concepts Overarching principles Deal with theories ideas beliefs and other abstract principles o Main Strive for clarity strong organization and vivid language o Don t try to cover too many points o Clarify the relationship between your main points o Keep your speech moving forward o Define your terms and use examples o Restate and paraphrase o Use numerous transitions o Involve your audience o Offer clear supporting material o Conclude your speech with impact Strategies for informative speeches the study of the origin and development of words Etymology Giving an example of the word Compare or contrast Define by function showing how a thing performs or how it can be o Defining used o Describing Provide a mental image of something experiences using Size quantity shape weight color composition fit o Explaining Use numbers If unusual or surprising explain why Round off large numbers Convert them to percentages Look for opportunities to replace numbers with words 3 Connecting the known with the unknown Repeating reinforcing ideas Arousing interest in your topic o Arouse curiosity create a desire to learn about your subject o Present anecdotes An anecdote is a short interesting story based on your own or someone else s experience o Build anticipation Preview your points in the introduction o Build suspense o Content tie old ideas to new ones o Evidence o Immediacy Means closeness or nearness in time or space o Organization the central idea o Style o Delivery Using transitions and internal summaries and relate your material to How to get listeners involved with external methods o Get the audience to participate o Ask rhetorical questions o Solicit answers from the audience How to get listeners involved with internal methods o Chose an interesting topic o Select interesting examples o Have speech organization o Have transitions o Remember the listeners How to get a topic for an informative speech 1 Find a topic inventory 2 Write out subcategories once you pick an area brainstorm hobbies you could use on pen and paper This is your personal 4 3 Narrow down the topic make sure audience will be interested and understand the topic don t cover a topic that is too broad 4 Select purpose 3 stages 1 Select your general purpose you should decide if your intending to inform or persuade 2 Select your specific purpose a single phrase that indicates precisely what you expect to achieve in your speech 3 State your central idea establishes the main thrust of the speech Should be stated in full sentence should contain one idea and should use precise language Audience analysis finding out what your audience members know about your subject what they might be interested in and what their attitudes and beliefs are o A target audience is a subgroup of the whole audience that you must reach to accomplish your goal Do your homework about your target audience get as much information as you can Continue to analyze your audience even after you begin speaking o Take into account how much the audience is likely to know about the subject o Consider their attitudes and beliefs o Demographic analysis reveals data about the characteristics of a group of people including age gender education occupation race nationality ethnicity geographic location and group affiliation 3 facets of time matter the time frame for the speech time of day and length of time of your speech The physical stage for the speech and the interaction with the What technology is involved and making sure it works Analyzing the occasion o Time o Place audience o Channel Ways to research your topic o Personal experiences o Interview people o Library books o Computer database o Internet What to check when evaluating information on the internet 5 o Reliability gov and edu o Authority o Currency how up to date is the site o Objectivity o Validity is the information confirmed by information at other sites o Intuition think clearly about the website your using and use your own judgment Citing sources o Verbal citation Name the person their qualifications name of the article name book or journal and the date they said it o In text citation use APA style The internet o A key decision when preparing for an informative speech using the internet is o The key to information management is focusing on the quality of the data you when do I have enough receive o How does it influence the expectations of speakers Speakers must be well informed Speakers