Transmission of information from one individual to another OR MMC2000 Unit 1 Notes People are in BLUE Ideas he stressed repeatedly in class are in ORANGE CHAPTER 1 AND 2 Mass Media Communication Communication process of creating shared meaning Laswell LINEAR beliefs is by asking 5 questions Who Says What To Whom Through What Channel With what effect SMCR Model is based off a linear communication model Source Message Channel Receiver Osgood and Schramm developed the circular model Encoded transformed into an understandable sign and symbol system Decoded one received the message is decoded and the signs and symbols are interpreted MASS Communication is different than one to one Interpersonal Less number of people involved More direct Feedback Message is specific to audience National and Global More number of people involved Relying on ratings or letters to editor Message is less personalized to audience Channel is more technologically driven and more costly Audience is more heterogeneous Culture expectations and learned behaviors of a social group Learned implies they are constantly changing it is an ongoing understanding through communication and that you are not born with culture knowledge Example Greek Life on campus is a bounded group of Florida State Communication produces maintains repairs and transforms culture Bounded Cultures small groups within a larger one Culture is the lens through which we make the world meaningful and is partly created by media How do media create culture 1 Serve as a cultural forum Helps to establish important topics and gives us a place to debate them or watch them be debated 2 Serve as a storyteller Pass down stories that serve as basis for culture like religious tales Communicate through stories Fletcher has a quotation that means entertainment has more control over us than the law because we live by the standards that the media shows us Oral Literate Culture brings changes Decrease importance of memory Language from specific dialect to a uniform one Communicate from a distance Differentiate history from a myth Communicate over time by burying notes 3 Change they way we communicate and think Development of written media Development of print media Media are only one source of culture but ownership of technology is very common in the US How has the printing pressed changed society Could produce in mass easier and more cost effectively Standardized religious texts Spread word quickly propaganda created Renaissance and industrial revolution Americans spend 60 of their time on media More money is spent on entertainment that on healthcare and clothes combined Media are changing Movie attendance is decreasing Broadcast networks have half as much viewership Newspaper sales decline Media in flux Concentration of ownership used to be rules limiting this but it stopped in 1980 decisions are driven by money and fewer voices are being heard Conglomeration the people that own media that don t have media as their core function EX General electric owned NBC so therefore drive for profits often undermine values of media Convergence as new technologies exploded there is a blurring of lines between different types of media changes the way we think about media and info Ex Can get radio on phone webisodes video consoles connected to Netflix Audience fragmentation now not as mass and highly personalized Hypercommercial concern in older population that there is too much advertising and that it is on the rise 17min hr ads on TV Globalization Multinational companies culture will be affected when media is created in one place and perceived in another CHAPTER 14 1ST Amendment free speech and press Enforcers is the judicial system NOT the FCC What is protected by the 1st amendment Print and news are assumed 1942 advertisement 1952 films 1967 entertainment content 1973 TV and radio 1997 Internet What is NOT protected Speech creating clear and present danger Speech that might limit ones chance for fair trial Ex Schenk vs US pamphlets going out telling ppl not to go out for the draft Amendment 6 1980s cameras are now allowed in all courtrooms Speech that is libelous or slanderous Obscenity does not indecency Libel False that damages a reputation printed Slander False that damages a reputation spoken Hard to win a slanderous case because you have to prove it was false Movie Critics are an exception to this Ex child pornography It is legal to make laws to prevent PRURIENT behavior which are animalistic sexual desires that lack scientific artistic etc characteristics Indecency comes to play more in media is not obscene but could be found offensive broadcast FCC mandates it to protect reputation not on a law basis Ex language VS Indecency cannot go to jail Less extreme overseen by FCC Obscenity Can go to jail More extreme Overseen by court Speech that government wants to prevent but it has to be a good reason one of the above 9 this is the hardest one to prove in court Why is the press protected Before 1600s it was not an issue John Stewart Milton Puritans philosopher Writes Areopagetica says basically why are you censoring me Lays out self writing principle Philosophical basis for first amendment His Belief was ideas should roam free because truth will win over falsehood Irony with the rest of his life he was eventually the chief sensor in Puritan government Communication Act of 1934 required broadcasters to act in a public interest Press should serve as the fourth estate Now the media serves the population 1 Nobility 2 Clergy 3 Commoners Press keeps the three branches of government in balance Press keeps public informed to participate in government Press protects people from government Free Press Foundation Social Responsibility theory media should be to serve society with no law and now parameters Press is also a business it can t meet its financial needs with only social responsibility in mind CHAPTER 4 Each Newspaper is known for what is bolded History of Newspapers Acta Diurna tacked to a wall the info of what happened in senate first of its kind Corantos and Diurnals 17th century written in English and included international news Ex Boston Harbor Colonial Press Late 17th early 18th century four page newspaper where three pages was information and one page was for other people to pass along news to people Boston Newsletter and Boston Gazette 1719 Beginning of Competition these two did not want to be controversial very factual New England Courant and the Franklins James
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