MMC 2000 Lecture 3 Outline of Last Lecture II What is communication a Lasswell s Answer The Source Message Receiver Channel b Osgood Schramm s Model III How Is Mass Communication Different a Media communication continuum IV Why does it matter that Mass Communication is different Outline of Current Lecture V Cont Media in Flux a Convergence b Audience fragmentation c Globalization st VI 1 Amendment Current Lecture Media in Flux How media shapes culture is changing o Good news for media consumption at all time high o Keys are occurring in the media industries and society as a whole its effects on culture o Concentration of media ownership Television station local area Television network National or Corp association Because the power of media is held in the hands of few they have significant power of over the messages we watch therefore having power over our culture o Conglomeration Having influence over multiple companies Many companies have multiple influences because they own more then one big name media industry They have the power to censor information in order to prevent society from finding out about it Ex The schoolhouse rock video Ex The GE lack of coverage about how they avoided paying taxes on news networks o Convergence Receiving the same information through different platforms Has the ability to change the way we interact with media o Audience fragmentation It s the division of the audience because of the wide variety of media outlets I E reaching people via newspaper tablets email social networks and network television o Hyper commercialism With programs like Tivo and Netflix eliminating commercials hyper commercialism is something we experience every day We are constantly bombarded by tons of advertising o Globalization We now have the ability to move messages across countries and create media influences in those countries also 1st Amendment Bill of Right 1780 s ratified 1791 Congress shall make no law abridging the freedom of speech or of the press The judicial court polices the 1st amendment They are in charge of making sure the freedom of speech is upheld throughout the country FCC Federal Communication Commission is in charge of regulating communication by radio television satellite and cable basically most forms of media we experience today 1st amendment protection What protected by 1st amendment Print and news are assumed 1942 Ads Valentine v Christensen 1952 Films Burstyn v Wilson 1967 Ent content in general as opposed to news 1973 Tv and radio CBS v Democratic National Committee 1997 Internet Reno v ACLU What is not protected by 1st amendment Speech creating a clear and present danger Schenck v US 1919 o For example yelling bomb in a public place Speech that might limit one s chance for a fair trial Speech that is libelous of slanderous o Deformation damage to ones character o For example Calling your ex at their work place therefore damaging her character at work
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