PSYCH 230 1st Edition Lecture 26 Outline of Last Lecture Sexual Images and Selling SexI. The Development of PornographyII. Erotic Literature: The Power of the PressIII. Television and FilmIV. Television, Film and Minority SexualityV. Television, Film and GenderVI. Television and ChildrenOutline of Current Lecture Sexual Images and Selling Sex Cont.I. AdvertisingII. Advertising and Gender Role PortrayalsIII. Advertising and Portrayals of SexualityIV. Pornography: Graphic Images and ObscenityCurrent LectureI. Advertising a. Advertising is a modern invention that permeates our lifeb. Children see 40,000 advertisements on TV each yearc. Advertising affects how children think about the world and it influences how theyform ideas of sexuality and gender roles II. Advertising and Gender Role Portrayalsa. Ads do not show realistic representations of men and women, but give snapshotsof the way we think they behaveb. Men: confident, authoritativec. Women: childlike, deferentiald. Gender-role portrayals in television advertising from 7 countries show that females still portrayed stereotypicallye. Naked body still primary means of selling a productThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.III. Advertising and Portrayals of Sexualitya. Advertising has 3 purposes:- Gain your attention- Get you physiologically excited- Get you to associate your excitement with the productb. Sexuality has been used to sell products since the early 1900sc. Some sexual portrayals are blatant, others are suggestive- Controversy over the efficacy of subliminal advertisingIV. Pornography: Graphic Images and Obscenitya. There is almost limitless access to pornographyb. Many disagreements exist from: - Free-speech advocates- Antiporn & anti-antiporn feminists- Religious groups- Presidential commissions- American Civil Liberties Union- Pornography industryc. Defining Obscenityd. The Pornography Debatese. Studies on the Harmful Effects of Pornography f. Online Pornographyg. Public Attitudes About
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