1st Edition
JOURN 201: Intro to Mass Communication
School: University of Wisconsin, Madison (UW-Madison )
-
-
-
-
-
-
-
-
Pages: 3Discusses the differences in broadcasting and network eras. -
Pages: 2Discusses the role of media and how we are becoming more polarized -
Pages: 3Discusses how media has continued to change. Continuation of the last lecture. -
Pages: 4Discusses how our media system has changed over the years -
Pages: 3Discusses the details of the cultivation theory, mean world, and risk. -
Pages: 3Discusses the history of violence in media and it's effects -
-
Pages: 3Discusses the perspectives on media effects. Mainly focuses on the magic bullet theory. -
Pages: 3Goes in depth on the right type of message to send to the public. Focuses on the relevance, originality, and impact of advertisements. -
Pages: 2Discusses other ad considerations and the different types of media characteristics. -
Pages: 3Guest Speaker discusses the details of social marketing. -
-
Pages: 2What are you trying to get your target market to do and why segment? In depth on the three different types of market segmentation. -
Pages: 2How marketing works in the sports world. And the kinds of content marketing used to promote sports. -
Pages: 3Goes over the fundamentals of strat comm. Covers the 3 research techniques. -
Pages: 3Discusses advertising and how it has changed throughout the years. -
Pages: 2Discusses non-profit and how well it does in different parts of the world and how it works in general. -
Pages: 3Discusses the pressures that the media and advertisers have and alternatives for for profit media.