Journalism 201 1st Edition Lecture 29 Outline of Last Lecture I. The Two-Step FlowII. ContextIII. Nazi PropagandaIV. Two-Step Flow: The PlayersV. Study 1: The People’s ChoiceVI. Study 2: Personal InfluenceVII. The Two Step Flow: Key PointsVIII. Opinion Leaders: Key PointsIX. Implications of Two-Step Flow ModelX. Resurgence of the Two Step FlowOutline of Current Lecture I. About MeII. Media Violence EffectsIII. History of Violent Media ResearchIV. Some Definitions:V. What “effects”?VI. Learning AggressionVII. Imagine 2 Different Violent ScenesVIII. ALL VIOLENCE IS NOT CREATED EQUALLY!!!IX. NOT ALL PEOPLE ARE AFFECTED BY MEDIA VIOLENCE IN THE SAME WAY!!!X. Tips for Parents/CaregiversCurrent LectureI. About Mea. Background:i. Undergrad: U of Illinoisii. Graduate School: UCSBiii. Strategic Communication experience1. DDB Chicagob. Courses:i. J447: Strategic Media Planningii. J616: Mass Media and YouthII. Media Violence Effectsa. Gender, SES, Age, Personality TraitsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.i. Media Violence1. Processing [Enjoyment, Anxiety, Attention, Perceived Reality, IDw/ Characters]III. History of Violent Media Researcha. Movies 1920si. Public Concern (parents see kids imitating)ii. First major research studiesb. Growth of TV in 1950s and 1960si. Violent content in the home?c. Growth of video games 1980s-nowi. Interactive violenceIV. Some Definitions:a. Violence, what is it?i. An overt depiction of a credible threat of physical force or the actual use of such forceii. Intended to physically harm and animate being or group of beingsiii. Also includes consequences of physical harm resulting from unseen violenceb. Violence committed by animals?c. Consequences of violence, in absence of actual violence?d. Violence that’s humorous?V. What “effects”?a. Few studiesi. Murderer/mass shootingsii. Illegal Violence/Crimeb. Hundreds of studiesi. Aggressive attitudesii. Desensitizationiii. Emotions1. Hostility2. Feariv. World is mean/violentv. Thinking about violencevi. Physiological arousalVI. Learning Aggressiona. Process of social learning (Bandura, 2001)i. Watch a “model’s” behavior ii. Model’s behavior is reinforced iii. Learn modeled behaviorVII. Imagine 2 Different Violent Scenesa. FIGHT SCENE #1i. Funnyii. Minimal pain1. No suffering2. No bloodiii. No consequences1. Everyone walks away uninjured b. FIGHT SCENE #2i. Seriousii. Pain shown1. Characters suffer2. Bloodiii. Consequences1. Jail time2. Long-term injuriesVIII. ALL VIOLENCE IS NOT CREATED EQUALLY!!!a. Most “dangerous” types of media violence: i. Sanitized violence1. No blood2. No gore3. No pain4. No sufferingii. Do not show consequencesiii. Make it seem justifiediv. Committed by attractive charactersv. Provide rewardsIX. NOT ALL PEOPLE ARE AFFECTED BY MEDIA VIOLENCE IN THE SAME WAY!!!a. Important individual differences:i. Developmental level1. Young kids (<7) fantasy/realityii. Personality typeiii. Temporary statesX. Tips for Parents/Caregiversa. Know what your kids are watching/playing!i. TV/movie/video game ratingsii. Commensensemedia.orgb. Look beyond blood/gorec. Consider your child’s:i. Sensitivityii. Developmental
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