Journalism 201 1st Edition Lecture 30 Outline of Last Lecture I. Critical TheoryII. Cultural StudiesIII. Frankfurt School’s AnswerIV. How is culture inherently political?V. Birth of a Nation (1915)VI. Exile from GermanyVII. Frankfurt School’s InsightsVIII. Cultural Studies and Stuart HallIX. Cultural StudiesX. Cultural Studies: 2 Key ConceptsXI. Cultural Studies: SummaryOutline of Current Lecture I. George GerbnerII. CultivationIII. Cultivation’s “Common Cultural Environment”IV. Cultivation ResearchV. Distortion of Perceptions: RaceVI. Cultivation Theory’s Mean WorldVII. Merging Media and RealityVIII. ConsequencesIX. Key Point of Cultivation ResearchCurrent LectureI. George Gerbnera. Born in Budapest, 191b. Started at U of Budapest, 1938c. 1939, drafter into Hungarian army; fled to Paris, then CAd. Joined US army 1942, parachuted into Slovenia; organized resistancee. House Un-American Activities Committee called him to testifyf. PhD at USC, 1955II. Cultivationa. Central interest: “the common cultural environment of stories and images into which a child was born in the second half of the 20th century”b. CommonThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.c. Cultural environmenti. Made up of stories and imagesd. ChildrenIII. Cultivation’s “Common Cultural Environment”a. Whereas once family, state, church, etc. created cultural context, increasingly thiswas being done by televisionIV. Cultivation Researcha. Focused on Telivision as a “cultural environment”b. Not instantaneous, large, or direct effects, but small, indirect, and cumulative; cultivatedc. Often compares people with most exposure (“heavy viewers”) with those with least (“light viewers”)V. Distortion of Perceptions: Racea. African Americans 2X as likely as whites to be portrayed as crime perpetrators (local news)b. African American suspects less likely to be identified by name in news coveragec. Heavy viewers of local news held a greater perception of lack people as violentd. (Reality: whites 4.7X more likely to be victim of crime committed by another white person)VI. Cultivation Theory’s Mean Worlda. Heavy television viewers are likely to believe that the real world is a dangerous placeb. Heavy viewers:i. Overestimate murdersii. Overestimate crime-fighting forceiii. Overestimate how often police fire gunsc. Increased anxiety, fear, angerVII. Merging Media and Realitya. We project an impression of the world from the media onto the actual worldb. And we at in that world. As citizens, as family members, as friends.VIII. Consequencesa. Attitudes about social practicesb. Attitudes toward groupsc. Misperception of risk…d. …with consequences for politics, behaviorIX. Key Point of Cultivation Researcha. Impressions of the world can be cultivated through long-term media exposureb. How is our worldview shaped by habitual media exposure?c. Mean world syndromed. Consequences for democratic society and
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