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UW-Madison JOURN 201 - Lecture Notes - Public Diplomacy

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J201Lecture: Public diplomacyJust like public relations, public diplomacy depends on the news mediaIraq 2003Germany 1989China 1989Soviet Union 1991Crowds cheer as a statue ofSaddam Hussein falls.Story Tools The Web CNN.com Search Home Page World U.S. Weather Business Sports Politics Law Technology Science & Space Health Entertainment Travel Education Special ReportsSERVICES Video E-Mail Services CNN To GoSEARCHWeb CNN.comSearchSaddam statue toppled in centralBaghdadWednesday, April 9, 2003 Posted: 12:45 PM EDT (1645 GMT)BAGHDAD, Iraq (CNN) --Iraqis danced and wavedthe country's pre-1991 flagin central Baghdad's FirdosSquare after a U.S. Marinearmored recovery vehiclehelped topple the square'shuge statue of IraqiPresident Saddam Hussein.The statue -- the height of aboutfour men -- was one of the symbolsof Saddam's rule over Iraq andcame down about 6:50 p.m.Wednesday (10:50 a.m. ET).Iraqis had begun tearing downportraits of Saddam and throwingshoes -- a grave insult in the Arab world -- and chipping away at the baseof the statue with sledgehammers after a column of Marines advancedinto the square Wednesday afternoon.A small group of men climbed the statue's pedestal and attached a ropearound its neck. Shortly afterward, Marines backed an armored recoveryvehicle up to the monument and attached a chain to the statue, whichwas erected last April to mark Saddam's 65th birthday.About the same time, a Marine draped the American flag over the headof the statue -- a gesture that drew a muted reaction from the crowd,gasps in a Pentagon briefing room and anger from a commentator on theArab news network Al Arabiya.The crowd was happier to see the Marines take down the U.S. flagmoments later and hang a pre-1991 Gulf War Iraqi flag around thestatue's neck. That flag also was removed before the statue was pulleddown.Several shots were fired at the Marines as they prepared to topple thestatue. The shots sent Marines temporarily scrambling for armoredpersonnel carriers as they sought out the source of the gunfire, but in ashort time they were back at work on the monument.Story ToolsClick Here to try 4 FreeTrial Issues of Time!Death toll mounts inBaghdad blasts• Russia markets rocked by arrest• Report: N. Korea mulling newtalks• Hope for trapped Russian minersBombs rock Baghdad• 14 dead in California wildfires• Iran: Al Qaeda suspects senthome• Officials: Trapped Russian minerscould still be alive Worldwide Weather Breaking News E-mail Who's on CNN TV? Shop at NetscapeInternationalEditionLanguagesCNNTVCNNInternationalHeadlineNewsTranscripts PreferencesAboutCNN.comSearchCrowds cheer as a statue ofSaddam Hussein falls.Story Tools The Web CNN.com Search Home Page World U.S. Weather Business Sports Politics Law Technology Science & Space Health Entertainment Travel Education Special ReportsSERVICES Video E-Mail Services CNN To GoSEARCHWeb CNN.comSearchSaddam statue toppled in centralBaghdadWednesday, April 9, 2003 Posted: 12:45 PM EDT (1645 GMT)BAGHDAD, Iraq (CNN) --Iraqis danced and wavedthe country's pre-1991 flagin central Baghdad's FirdosSquare after a U.S. Marinearmored recovery vehiclehelped topple the square'shuge statue of IraqiPresident Saddam Hussein.The statue -- the height of aboutfour men -- was one of the symbolsof Saddam's rule over Iraq andcame down about 6:50 p.m.Wednesday (10:50 a.m. ET).Iraqis had begun tearing downportraits of Saddam and throwingshoes -- a grave insult in the Arab world -- and chipping away at the baseof the statue with sledgehammers after a column of Marines advancedinto the square Wednesday afternoon.A small group of men climbed the statue's pedestal and attached a ropearound its neck. Shortly afterward, Marines backed an armored recoveryvehicle up to the monument and attached a chain to the statue, whichwas erected last April to mark Saddam's 65th birthday.About the same time, a Marine draped the American flag over the headof the statue -- a gesture that drew a muted reaction from the crowd,gasps in a Pentagon briefing room and anger from a commentator on theArab news network Al Arabiya.The crowd was happier to see the Marines take down the U.S. flagmoments later and hang a pre-1991 Gulf War Iraqi flag around thestatue's neck. That flag also was removed before the statue was pulleddown.Several shots were fired at the Marines as they prepared to topple thestatue. The shots sent Marines temporarily scrambling for armoredpersonnel carriers as they sought out the source of the gunfire, but in ashort time they were back at work on the monument.Story ToolsClick Here to try 4 FreeTrial Issues of Time!Death toll mounts inBaghdad blasts• Russia markets rocked by arrest• Report: N. Korea mulling newtalks• Hope for trapped Russian minersBombs rock Baghdad• 14 dead in California wildfires• Iran: Al Qaeda suspects senthome• Officials: Trapped Russian minerscould still be alive Worldwide Weather Breaking News E-mail Who's on CNN TV? Shop at NetscapeInternationalEditionLanguagesCNNTVCNNInternationalHeadlineNewsTranscripts PreferencesAboutCNN.comSearcha pseudo-event?public diplomacy •public relations efforts conducted by a government on an international scale•external publics: build support in other nations (allies and enemies) for US policies (eg. military action) •during Cold War: USIA•internal publics: build support within US for administration’s policiesthe government and the news media:1991 Gulf War•President George H.W. Bush: pledged military aid to Iraq only nine months before invasion•CNN makes global brand for itself•military showcases video of “smart bombs”•journalists charge that news is too censored by both US and Iraqi governmentspublic diplomacy after 9/11•“Why do they hate us?”•external publics: prevent terrorism, build support for military action in Afghanistan•internal publics: prevent hate crimes against Muslim, Arab citizens and residents, build support for USA PATRIOT Act•Bush approval rating jumps from 50% to 82%•“axis of evil” Jan 2002 State of the Union - Iran, Iraq, N. Korea“the partnership of nations is here to help”(actual leaflet dropped during Afghanistan combat)perception management and “psyops”Charlotte Beers•“Queen of Madison Ave” -J. Walter Thompson, Ogilvy & Mather•Nov 2001: Undersecretary of State for Public Diplomacy •worked with Ad Council on campaigns•new White House Office of Global Communications formed in


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