Spring 2006 J201 Exam 1 will be made up of 5 short answer terms to “identify and give the significance of” in a few sentences (1 point each) and 1 essay question to answer in a few pages (5 points each). This review sheet contains sample short answer terms and essay questions to help guide you in your test preparation. Students should prepare to identify all terms and answer all essay questions, as the instructor will choose which ones (if any) actually appear on the exam at the last minute. network affiliatetelevision householdwireless telegraphynetwork model of broadcastingpublic interestprinciple of scarcityformat model of radionews holecivic disengagementepistemologysatellite radioClear Channelpluralist societyfreedom of speechself-censorshipnormative argumentsoligopolyTime-Warnernatural monopolywork for hireMySpace.comMichael PowellFairness Doctrinevoice-trackingIPTVcomplementary copythe long tailcross-promotionconglomerationhorizontal integrationTeletubbies (just kidding)mass communicationmass mediatwo-step flowopinion leadersmediationtechnological determinismasynchronouszero-effects theorymass society effects theoryagenda-setting theoryaudience segmentationpsychographicsaudience as productuses and gratifications theorywall between editorial and statewall between editorial and advertisingbarrier to entryeconomies of scalediseconomies of scalemedia concentrationmuckrakersdemographic editions of magazinesmagazine circulationthe star systemvertical integrationblock bookingdiagonal integrationRadio Corporation of AmericaCATVGolden Age of TelevisionGolden Age of RadioSample essay questions Define what you think the phrase “public interest, convenience, and necessity” does (or should) mean, with respect to an important social purpose of the mass media; then pick one mass communication medium which you think serves that public interest well, and explain why and how it is able to do this. Using some aspect of the music industry as an example — broadcast or satellite radio, physical CD sales, live performance, or Internet-purchased MP3 files — discuss the current trends in media ownership and how they affect media diversity from the point of view of both artists and audiences.Using Neil Postman’s ideas about how print-based societies are different from television-based socieites, which kind of society is the Internet fostering, and why?Discuss the positive and negative effects that television had on either film, print, or radio around mid-century.Using either the Superbowl or the Olympics as your example, describe how the audience can be viewed as both exerting agency as consumers and as serving as a product for advertisers.Using the two models of mass communication that James Carey described, analyze the Islamic cartoon controversy in either the Danish context, the wider Arab/Muslim/Middle-Eastern context, or our own US
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