JOURN 201 1st Edition Lecture 15Outline of Last Lecture I. Profit and Public Service in American MediaII. For-Profit SystemIII. Advertising Based MediaIV. Public Service MissionV. 20th Century NewspapersVI. 20th Century BroadcastVII. Three Changes Since the 1970sVIII. Changes in 1980s TechnologicalIX. Changes in 1980s PoliticalX. Changes in 1980s EconomicOutline of Current Lecture II. The Potential ConflictIII. Changes in 1980’s: EconomicIV. Pressures on For-Profit MediaV. Pressures from AdvertisersVI. Other PressuresVII. PowerVIII. Kalle Lash and Ad bustersIX. Alternatives to For-Profit MediaX. Contrast: BBCXI. Other Public MediaXII. Aren’t They Controlled by the government?Current LectureI. The Potential For Conflicta. Can the profit mission and the public service mission co-exist?II. Changes in 1980’s: Economica. Profit seeking and consolidationb. Increasing profit focus (seen as any other business)i. Sales to “publicly” held corporationsc. Why consolidate?i. Economies of scaleii. Advertising advantage; set pricesiii. Eliminate CompetitorsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.iv. Political Advantagesv. Cross-platform synergy (whole is greater than the sun of parts) – horizontal integrationIII. Pressures on For-Profit Mediaa. Pressure from advertisersb. Other pressures for information (self) controlIV. Pressures from Advertisersa. Advertisers would love to control i. 1. News they appear withii. 2. News about them protection of brand imageb. Ms. Magazinei. Founded 1971 by Gloria Steinemii. As a response to “typical” women’s magazineiii. Issues1. Refused to offer complementary copy 2. Investigative reporting of hair dyesa. Clairol withdrew all advertisingV. Other Pressuresa. Chris Patten – English Governor of Hong-Kong – wrote a memoirb. Harper – Collins was set to publish itc. Rupet Murdoch – ordered profit to kill the book d. Profit was suspendedVI. Powera. These are forms of power being exerted over communications contentb. First Amendment does not apply to privet corporations c. How does this exercise of power shape our public conversion?VII. Kalle Lash and Ad bustersa. Created an ad with a counter – consumerist message b. Denied advertising time by major American and Canadian broadcastersc. CNN ran itd. You can’t speak up against sponsors in North AmericaVIII. Alternatives to For-Profit Mediaa. “Public” Mediab. Government Runi. Ex. NPRc. 50%i. NPR is barley public in the sense of state financingIX. Contrast: BBCa. Several Channelsb. Most Watched content provider on TVc. Annual license fee: $224 in 2010d. 72% of funding comes from license fee e. A small portion (6%0 from government X. Other Public Mediaa. How to fund public media? 4 main sourcesi. Direct Fundingii. License feeiii. Taxes on media and telecommunicationsiv. AdvertisementsXI. Aren’t They Controlled by the government?a. Reasons why noti. Dedicated funding (license fees)ii. Multi – year fundingiii. Oversight boardsiv. Charters and regulationsv. Staggered terms for
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