Advertising Press Release COM 340 Advertising Press Release Businesses have different methods to publicize the data that is vital to attain business objectives Two ordinary ways applied are print advertisements and press releases Print advertisements are means used in advertising while press releases are means used in public relations The succeeding articles give an example of a print advertisement and a press release in addition the instances are examined thoroughly to emphasize different connected factors like audience interest intended effect and message Also in the final part of the paper additional ideas is given differentiating a variety of advertising and public relations Print Advertisement for Miracle Whip Figure 1 Fo rsterling Stephan Photographer 2009 February Miracle Whip Miracle seesaw Print Advertising Photograph Dairy Products Miracle Whip Germany Draftfcb Harrburg A Miracle Whip advertisement implying that the condiment is a low fat product and a choice selection for a healthier diet Who Was the Target Audience There are various methods of marketing and mass media efforts and print advertisement is the most frequently straight to an intended audience In order to have a successful advertisement it must have a capability to classify and draw a cluster of people while also successfully delivering the main goal to that particular cluster Print media conveys a message with the utilization of thought provoking descriptions and representation Furthermore words are not always compulsory to communicate the preferred message projected within a print advertisement In the print advertisement above there can be of different target audience which is in the cluster of people that are concern in health or not The Miracle Whip advertisement gives a written description of messages providing Only 4 9 Fat in the bottom right corner of the printed article It could be a benefit to variety of like for example heart patients dieters body builders or just the people who are concern about being fit by following to a healthier dietary lifestyle In addition the print advertisement has a basic design which is visually attractive to any person who is fond of the delicious golden potato fries and concerned in another ingredient other than ketchup or mayonnaise and also the aesthetic value of the print advertisement What Was the Intended Effect Upon examining the interesting print advertisement for Miracle Whip the idea that the end of the potato fry with Miracle Whip in it depict that the fries itself without the whip is much heavier which is somehow a miracle in and of itself As an advertisement with an information about nutritional value of fat content in connection with the represented depiction of a seesaw the main goal is that the ingredients of the Miracle Whip jar is understood as a healthy pick for the reason of the given statement of less fat content along with the lighter than air inference Was the Advertisement Misleading or Not The imagery in the Miracle Whip advertisement depicts or gives the people various thoughts however the design that the described squirt of Miracle Whip is lighter than air is unrealistic Nevertheless another idea could be that the talent presented in the photography is perfect The image represented can attract people with regard to its physics and relative logic Regardless of the idea the advertisement is deceiving to others based on the stage of intelligence and discernment of the various audiences Personal thoughts of the author s opinion recognizes the Miracle Whip print advertisement alike with the commonly run of the mill trick imagery or photography session with an idea of creative trickery On the other hand the image is attractive to the eyes and pleasing to the senses Personal thought also gives suitable logic which removes any assertions that the print advertisement is not deceiving but thought provoking Press Release for Think Finance A press release gives an entity a benefit of free advertising The advertising could be in relation to a new good or service or simply vital information The text box below is a print of a press release that is straight from the Think Finance 2010 website It is the own press release of Business Wire Consequently after the press release an examination of it will reveal further objectives regarding the advertisement Figure 2 Think Finance 2010 July 7 Think Finance Surpasses 1 Million Customers ThinkBlog The Think Finance Blog A press release introducing a new line of credit called Elastic Elastic is acknowledged for driving company growth and bridging a partnership between Urban Trust Bank UTB and Think Finance LLC ThinkBlog The Think Finance Blog Previous Think Finance Surpasses 1 Million Customers July 7th 2010 Elastic Line of Credit Product Drives Company Growth FORT WORTH Texas July 7 2010 Think Finance a developer of next generation financial products that help people manage life s everyday expenses announced today that it has served over 1 million customers We are very pleased to achieve such a significant milestone We believe our success is directly related to our strategic vision to provide the most convenient fast easy to use and transparent financial products available said Think Finance CEO Ken Rees According to recent reports access to consumer credit has been constricted by as much as 10 trillion by the financial crisis so there is an enormous need for innovative financial products like ours that help people handle life s everyday expenses build credit and save money Rees continued our most recent product Elastic is growing rapidly as it enables us to provide customers with convenient flexible access to credit and a lower cost alternative to a traditional checking account For many consumers Elastic is better than a traditional bank account Elastic credit is delivered through a strategic partnership with Urban Trust Bank which was founded by legendary entrepreneur Robert L Johnson Think Finance provides the Elastic technology platform marketing and risk management services and Urban Trust Bank issues the Elastic line of credit Think Finance and Urban Trust Bank share the vision of providing better solutions for the tens of millions of working Americans that have been underserved or overcharged by traditional banking products said Robert L Johnson investor and owner of Urban Trust Bank In addition to the existing suite of products throughout 2010 Think Finance plans to announce several new offerings to help