Final Paper Outline COM 340 Role of Magazine Advertising in Promoting Unhealthy Body Images I Introduction A Thesis Advertising shows very slim models which creates impractical perceptions for young teens who wants to attain that kind of body B Commercial models in magazines look flawless and touched up by means of image editing Due to effects made on the image teenagers seek ways some are inappropriate to look like the appearance of the model Hence it often leads to eating disorders like purge eating anorexia and bulimia Dejection has been constantly connected with body displeasure and disordered eating Associations between dejection and sociocultural disposition tends to be the main cause of eating disorder according to various research Rodgers Paxton 2009 p 393 1 Picture of slim models in advertising 2 Harmful effects primarily health concerns 3 Identify 4 Critique II Major Topics A History and Nature of the Advertising Controversy 1 History Magazine is the print media to be of last to become famous Rodman 2006 Competitors in various print media have huge demands that led magazine publishers to provide advertisement with the use of taking pictures To attract customers to buy magazines pictures must be attractive and compelling Ethical issues arise in relation to these form of media and striking images 2 Controversy Magazines goals to gain income through additional sales excessive images that affect the youth are utilized Rodman 2006 Notorious marketing methods like deceiving sweepstake promotions are also visible in magazines Rodman 2006 Other issues involve revealing confidential information and events which tamper the credibility of the magazines Rodman 2006 a Photos Striking photos in the magazines greatly affect the youth due to deceiving body images Magazines about fashion are widely read and historically known in the United States It offers variety of ways on how to become more astonishing by means of make up work out outfit selection and so on Englis Solomon Ashmore 1994 p 53 Images of models displaying different beauty methods give amazement and flawlessness and young ones is eager to look like them 3 Conflict points of view a Impact on youth These viewpoint concerns about the health threat on teenagers that they will obtain in following the photos such as but not limited to bulimia anorexia and other harmful eating habits It also depicts the results of the images on the society and physical perception of people b Impact on careers and industries The promotion and publishing companies hire a vast number of employees Entities promote their products in magazines to put on the market their products The additional income of the goods promoted in magazines help companies to develop and acquire additional employees Hence they utilize intriguing photos and stories since it creates additional income which will result to a successful company with vast employment a Explain the Theory Generally social learning theory serves as a foundation which aims to enlighten the behavior idea through both collective and emotional process Ward Gryczynski 2009 para 8 b Justify the selection of this theory i Magazine pictures provide perception that the super slim body is the right one Persons that are fat begins to act negatively because they do not adhere to the society that consider that body most acceptable B Social Science Perspective 1 Social learning theory ii Adolescents will later on discover that the well accepted in the society is the super slim flawless body as the one that is ideal Bodies that differ from this kind of body is unacceptable iii 2 Explain the issue as it relates to the Magazine medium a Specific examples i Use this weight management product to look like b Analyze the issue as it relates to magazines this Before and after images Image editing and airbrushing Targeted to sell products Emphasis on body image Impossible to obtain bodies Negative feelings ii iii i ii iii iv C Explain and Support the Team s point of view 1 Examples of how magazines promote unhealthy body images relating to the thesis a Examples b Examples c Examples 2 Describe the viewpoint of the team a How the team decided on the viewpoint b How it affects the members of the team c The positives and negatives 3 Statistics and facts to support the viewpoint a Fact b Fact c Fact i Support i Support i Support D How will this analysis of the issue will be different in 1 One month from now a Each year magazines serve as a consistent cause of unethical practices in advertising and journal subject matters Photos with flowering words often create an improbable perception to the human mind Photo editing software helps in promoting a lifestyle that is detrimental to the community On the other hand according to some research it is obvious that concepts on magazine are in line with the accepted standard for man and woman body image Grieve Bonneau Kaya 2007 para 18 2 One year from now a Come 2015 ideas are towards to a conducive and healthier way of living However ideas and the photos are in contrast with one another Even if the article is from the past years the inclination towards a healthier way of living is obvious when the Newsweek magazine wrote a story regarding weight which is insignificant to the work out one finishes But the picture which is used for promotion has perfect muscular bodies male or female pick your fantasy Fraser 2008 para 4 3 10 years from now a Publication of magazines through the use of innovative technology will be much accessible to the public and pictures and data can easily be viewed Pointing out the idea of increased subscription will offer advantages and disadvantages on years to come It is a choice to make a ground breaking idea to improve the magazine Massola 2007 Abstract para 1 In the succeeding years views regarding magazine will evolve Presuming that the current culture of society does not alter magazine journalism will be practical in pondering the pragmatic aspects as contrast to the deliberate demonstration of improbable perceptions In stressing the issue Clay Felkner and Harold Hayes of Esquire Magazine contended that expectation on magazines would be either idealistic or service journalism Columbia Journalism Review 2001 para 1 Magazines tend to become even more wanting to publish article about a reality that it s difficult to anticipate that every lady is a size six but it s much difficult to alter the pictures Fraser 2008 para 4 1 Ways in which media can change the