Mass Media Worksheet Complete this two part worksheet in your own words by answering the following questions In Part A each response should be written as an academic paragraph of at least 150 words Be clear and concise and be sure to explain your answers If you cite any sources use APA format For Part B answer each of the statements with a specific example and explanation in a couple of sentences PART A What are mass media Mass media is a medium which has the capacity to reach out to more audiences customers and target market It distributes information situation and the like from country to country across the whole world Local media on the other hand is on a limited basis reaching out only to intercontinental or inter state audiences in disseminating information through different Medias The former is most commonly known to give information that are news related but is not limited to that alone as there are also for entertainment purposes including books magazines television and the like It may also be for the purpose of broadcasting publicly which includes educational purposes Mass media is evident and useful most especially during the period of elections National programming also serves to major part of the population Hence the latter is most commonly used by politicians most especially during election season so as to reach out to their constituents and voters What are the different types of mass media Mass media used not only for a particular period but in everyday living are in different forms such as in print media which includes books newspapers magazines and the like and mass media which includes music movies television or radio broadcasting It has been found that the newest type of electronic mass media is no les sthan the internet but Rodman 2006 says that the publishing industry nowadays most especially in magazines are made for three different consumers or target market trade magazines consumer ones and those that are intended for public relations There are still many others including academic journals magazines and comic books It is of personal view that the internet offers various mediums for the mass media starting from the political up to news media and advertising as well Reference Rodman G 2006 Mass media in a changing world History industry controversy Boston McGraw Hill Why are the mass media important Mass media is important because it opens the eyes of the audience be it television viewers radio listeners or magazine readers to see what is happening not only inside the country they live in but also around the world Certain events are of so much importance though happened outside their own state that everyone must be aware of The right of the people to be informed are embodied in the different forms of mass media as it caters and provides for compiling the needed information as well as the public s reaction and opinion towards the same This way each state understands the other In the words of Rodman 2006 giving more emphasis on the importance of mass media Understanding media in today s world is more than a scholarly exercise it is a necessary survival skill in a world that has been utterly changed by mass communication All students whether they will be practitioners critics or consumers have to be able to analyze the ways in which mass media are being used to change the world This book provides the tools they need to accomplish that analysis Rodman 2006 p xvii Reference Rodman G 2006 Mass media in a changing world History industry controversy Boston McGraw Hill What are the most significant issues and trends in the media today Upon observance of the media at present several significant issues and trends should be remarked One of it is the abundance and rise of the internet which caters to majority if not all of the people in different ways may it be in advertising marketing communicating and the like Such a medium is so accessible and fast that the mass media cannot keep up However it must be stated that benefits always come with disadvantages Because of its accessibility Rodman s view is that Controversial issues within this industry include the impact of images such as those in fashion magazines that stress extreme thinness or those in skin magazines that encourage young men to treat women as sexual objects truth and accuracy of the facts presented editorial independence especially from advertisers and marketing schemes such as those used by subscription fulfillment companies Rodman 2006 p 144 PART B Give a specific example of when your opinion attitude or activity was directly affected by a book magazine or newspaper A personal experience that I can remember in which I have become affected of a type of media is that upon reading a certain magazine when I was in a doctor s office which was particularly for body building I have chanced upon weirdly correlating it with children both of which I am not fond of I am of the position that such magazines should not be placed iin a pediatrics clinic as it portrays and gives negative connotation to them Give a specific example of when your opinion attitude or activity was directly affected by a movie Because of eye problems specifically caused by being shot on the right eye at the age of 5 I became color blind The hype of 3D movies was higher and higher which got my hopes up that a one of a kind innovation is in store giving more excitement and meaning to what entertainment is all about However such innovation has left me in disappointment which was of no difference to the past innovations Give a specific example of when your opinion attitude or activity was directly affected by a television program I was into the Public Broadcasting Station PBS when I was a child There are a number of shows I was so much interested in such as different marathons comedies documentaries etc However there was one particular program that I became so curious about a religious show It was for raising funds for said religious group wherein entertainment was also shown I was so fond of it that I called in to donate with the use of mother s card I found out after that such show was a fraud as I intended to donate only a dollar but 30 was charged in mother s card Because of this I have been fairly discouraged to continue watching PBS Give a specific example of when your opinion attitude or activity was directly affected by a radio program Radio programs are also a form of mass media which definitely influences its listeners I in particular