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CSU MGT 305 - Perception, Bias and Learning

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MGT 305 1st Edition Lecture 5Outline of Last Lecture I. IntelligenceII. PersonalityIII. Big FiveOutline of Current Lecture I. Perceptions and BiasII. Learning TheoriesIII. Social Learning ProcessesCurrent LecturePerception Distortion-Actual Reality vs Perceived Reality-Fundamental Attribution Error-Assumed similarity-Stereotyping-Halo Effect Avoiding Bias-Be aware of biases-People are different-Groups of people are not all the sameThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.-Attractive-Behavior changes-Avoid first impressionsTwo major learning theories:-Operant ConditioningReinforcement (increases behavior)Punishment (decreases behavior)1) Identify the behavior2) Identify the conditioning (Adding or subtracting something?)Reinforcement-Positive – reward desired behavior-Negative – remove consequences for desired behaviorPunishment-Penalizing undesired behaviorsExtinction-Eliminate undesired behavior-Social Learning (observation based learning)-Norms-Culture-RelationshipsModeling – observe and mimic behaviorsFour processes:1) Attentional processes 2) Retention processes3) Motor reproduction processes4) Reinforcement processesWhen does modeling occur?-RewardsModel’s Characteristics-Control power-Social status-Similarity/ Ideal -Unfamiliar


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CSU MGT 305 - Perception, Bias and Learning

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