PSYC 1315 1st Edition Lecture 17Outline of Last LectureLearningCurrent Lecture Memory Memory The retention of information or experience over time Three Phases of Memory: Encoding Storage RetrievalAdkinson-Shiffrin Theory Memory storage involves 3 separate systems Sensory memory Short-term memory Long-term memory Sensory Memory Holds information from the world in its original sensory form for only an instant Very rich and detailed, but the information is quickly lost unless we use strategies to transfer it into short- term or long-term memory Echoic Memory Auditory sensory memory, retained for several seconds Echo: Lingering auditory information Research: Adjust a light when the tone ended Iconic Memory Auditory sensory memory, retained for several seconds Echo: Lingering auditory information Research: Adjust a light when the tone ended Short Term Memory Limited capacity memory system in which information is retained for as long as 30 seconds unless strategies are used to retain it longer E.g. names, phone numbers, Psychology concepts Inner Voice Use an acoustic code regardless of how the message was presented Example: L X R C M Findings: More likely to confuse letters that rhyme (e.g. C with D, B, T) Inner Eye Some people may use a visual system to remember Example: L X R C M Findings: More likely to confuse ‘C’ with
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