TAMU PSYC 315 - Attitudes and Persuasion (4 pages)

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Attitudes and Persuasion

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Attitudes and Persuasion


Attitudes and Persuasion

Lecture number:
Lecture Note
Texas A&M University
Psyc 315 - Social Psychology

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Psych 315 1nd Edition Lecture 18 Outline of Current Lecture II Components of attitudes III Elaboration of likelihood model of persuasion IV Characteristics of messengers V Advertising VI Theory of planned behavior Current Lecture Attitudes and Persuasion 3 components of attitudes cognitive emotional and behavioral elements Cognitive and emotional elements motivate behavioral element but the correspondence between the behavioral element and the other two is not always so close as we will see later Cognitive thoughts about the Ford Emotional how you feel about Ford Behavior How you react to Ford Functions of attitudes Utilitarian function alert us to rewards and punishments in the environment Organize our world into good or bad Ego defensive function some attitudes allow us to protect our self esteem Allow us to protect our ego EX don t take importance in athletics because it will hurt our selfesteem since he she is bad at athletics Fulfillment of Needs ex concerned about feelings of control Two things make us feel in control government and God Value expression function Knowledge function operate as part of our schemas guide our attention learning and recall Helps us learn Reduce Uncertainty and thus reduce stress Social Solidarity helps us create positive groups Formation of attitudes Classical conditioning we pair an attitude with a person Such as fathers We form a certain attitude because he has the same attitude Mere exposure effect the more you look at something someone the more you like it These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Social proof we tend to believe what everyone else believes Identification with people and groups Persuasion through messages advertising etc Genetics e g traditionalism we model attitudes based on parents and others Some attitudes are genetics o Traditionalism religious and conservatives people This is genetically inherited

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