Slide 1Database EmailerSlide 3Slide 4Infobright Enterprise EditionSlide 6Slide 7SourcesInfobright Enterprise EditionYoonsik ChungMay 4 2010ISM 158Database EmailerCollects opt-in email addresses Largest opt-in email database in USRents subsets of the database to companies for specific demographsEach customer query had to be built and conducted by a database emailer employeeSingle query not enough, customer might ask for refined or expanded searchCustomer is shopping with other data suppliersDatabase Emailer maintained small IT support staff from US, India, and Czech RepublicOver 150 million names in the database at the timeOutgrew their current MySQL databaseSearches covering North America would crash systemEven search partitioned into the 50 states would crash system in larger statesInfobright Enterprise EditionNew data warehousing and analytic softwareColumn-Oriented Database ArchitectureHigh Scalability; Superior PerformanceSelf-ManagingHigh-Speed Data LoadingEasy Install, Configuration, and support for popular platformsIn less then a year – doubled database to 300 million and no longer crashesSimple SQL based interface for queries; customers can do their own searches onlineEliminates IT person, now work in salesNo overhead cost, selling data 20-30 times less than the price of the competitionAdditional capabilities have doubled customer acquisition rate“Within one month [of installation], the whole ting was paid for. Within 10 months, when everyone else’s business was decreasing, ours was tripling. While the industry went down 50% [due to recession], we tripled our business, and in the worst economy in history.”-Al Inga President and CEO Database
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