UCSC
ISM 158 -
Lecture 12 - case - Ford Supply Chain
School name
University of California, Santa Cruz
Pages 6
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Lecture 12: CaseSynopsisBuying experiences – computer vs carVirtual integrationRoadblocks at FordRecommendationsLecture 12: CaseFord Motor Company: Supply Chain Strategy2Synopsis•How can Ford use the internet to improve how they interact with suppliers and customers?•Can they implement a model like Dell?3Buying experiences – computer vs car•What different experiences have you had?•What factors lead to these differences?4Virtual integration•What is it?•What does Dell get from it?•What aspects would be valuable to Ford?5Roadblocks at Ford•What is stopping Ford from using a direct model?6Recommendations•What steps should Ford
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