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UCSC ISM 158 - Augmented Reality

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Slide 1What is it?ExamplesHow it affects businessesMore uses of ARSourcesQuestions?Augmented RealityPresented by: Kevin TamDate: April 29, 2010What is it?Augmented reality is a view of the physical real-world that is superimposed by virtual-computer generated imagery.It is 3D and interactive in real-time.Some AR hardware include:- Head-mounted displays (goggles)- Handheld displays (GPS)- Input devices (smartphones)ExamplesAR Shopping Modelhttp://www.youtube.com/watch?v=jDi0FNcaock&feature=player_embeddedThe Future of Car Repairshttp://www.youtube.com/watch?v=4UA_PgBpiws&feature=player_embeddedHow it affects businessesRevolutionize the way advertising and marketing is done with 3D imagery.Enhance the nature of the healthcare industry by providing recognition technology at the point of service so doctors have all the patient’s information.Increase access to knowledge of how the job is done on the spot.In the sales and services industry, AR can scan the customers and pull up their background, so employees will target their shopping trends.More uses of ARTraining purposes.Virtual demonstrations of products.Rendering proposed projects to clients.Personalized


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UCSC ISM 158 - Augmented Reality

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