What’s Happening?!Revised Course SyllabusChapter 6 SummaryChapter ObjectivesWhat is a Vision?What Must Be AccomplishedSlide 7Vision UncertaintyCustomer ServiceRole and Contribution of ISWhirlpool’s Global Vision Taking a company’s best capabilities and leveraging them in its worldwide operationsConclusionsPossible Exam QuestionsChapter 7 IntroductionChapter ObjectiveSlide 16The Three Components of a New StrategyElements of a Business StrategyBreakdown Relative to New Strategies:Tactics and Their ImplementationBusiness PlanSummary of Progressive Corporation’s StrategiesSlide 23Chapter 7Slide 25Slide 26Slide 27When in DoubtDefining the Three Key ElementsBusiness Strategies!?Business StrategiesBusiness StrategyNeed to ask the following questions:Strategy Consistency?Slide 35Slide 36Slide 37Competitive Strategy ProcessSlide 39Slide 40IEASlide 42Slide 43Slide 44Slide 45Slide 46Slide 47Slide 48Vision, Customer Value Proposition, Core Values and ObjectivesProgressiveSlide 51Progressive Core ValuesSlide 53Peter LewisIS Exec Identity CrisisInformation Technology ImpactSlide 57Slide 58Yum! BrandsSlide 60Slide 612002 Financial PerformanceLong Term GoalsSlide 64International GrowthSlide 66International Growth FocusInternational ChallengesMulti-brandingSlide 70Improving OperationsSlide 72Slide 73Strategy ConsiderationsAdditional ConsiderationsStrategy-to-Tactics ImplementationSlide 77Slide 78Information NeedsStrategic Management ProcessCompetitive AnalysisSlide 82SWOT AnalysisSlide 84Slide 85Slide 86Slide 87Slide 88Slide 89Slide 90Slide 91Slide 92What’s Happening?!What’s Happening?!Federal Reserve comments regarding interest rates spooked the stock market.An increasing number of TV stations that broadcast in digital e multicasting which further increases the number of available channels. Superbowl Sunday will bring the latest in colossal TV ads.San Jose mayor had a mild stroke while delivering his annual state of the city address.Revised Course SyllabusRevised Course SyllabusHas been updated on the course web page.Has been updated on the course web page.Feb. 10 is not Advisement Day!Feb. 5 – Section I and II are due.Feb. 12 – Midterm ExamFeb. 19 – Bob Sanguedolce, eBayMar. 9 – Student ATP presentationsMar. 11 – Final classMar. 16 – Final examChapter 6 SummaryChapter 6 SummaryBusiness VisionChapter ObjectivesChapter ObjectivesPositioning vision as the starting point in directing, posturing and running a business.Understanding the significance of the vision process.Remembering that vision triggers the entire business and information technology management processWhat is a Vision?What is a Vision?A photograph of the futureIt must be realistic and credible -- and most certainly attractive to the organizationConcrete and easily understood ideas about the long-range future of the businessWhat Must Be AccomplishedWhat Must Be Accomplished–Establish a clear vision of the future–Provide a basis for sharing values and views–Send a message regarding the importance of the vision process throughout the entire organization to gain consensus and momentumSensing OpportunityVisionStrategyTactics and Business Plan Agreement &Commitment Implementation(Action)FeedbackThe Vision to ActionProcessVision UncertaintyVision UncertaintyThe dynamics of the marketThe dynamics of the marketRapidly changing technologiesRapidly changing technologiesThe logic and need to address changing The logic and need to address changing employee values and traditional methodsemployee values and traditional methodsThe shift from old regulatory practices to The shift from old regulatory practices to new practices in many industriesnew practices in many industriesCustomer ServiceCustomer ServiceFrequently Drives the Vision!Frequently Drives the Vision!For USAA, General McDermott’s four step For USAA, General McDermott’s four step process:process:–AutomationAutomation–Employee attritionEmployee attrition–Improved job trainingImproved job training–Decentralized decision making through Decentralized decision making through empowering employeesempowering employeesRole and Contribution of ISRole and Contribution of ISA horizontal integration of applicationsA horizontal integration of applicationsAn executive partnershipAn executive partnershipTechnology experimentation and Technology experimentation and assimilationassimilationLeveraging their information systemsLeveraging their information systemsStrategic architectureStrategic architectureWhirlpool’s Global VisionWhirlpool’s Global VisionTaking a company’s best capabilities and leveraging them in its Taking a company’s best capabilities and leveraging them in its worldwide operationsworldwide operationsStakeholder ValueMeasurement & ResultsCustomerSatisfactionStrategicPlanningFact-BasedManagementCustomer SatisfactionPeopleCommitmentValuesVisionWorldwideExcellenceSystemValue CreatingObjectivesWhirlpoolPeopleQuality Process& ProductsLeadershipGrowth & InnovationTotalQualityWhereWayWhatHowConclusionsConclusionsSuccessful companies are the result of Successful companies are the result of good leadership.good leadership.Talented leadership is demonstrated in Talented leadership is demonstrated in the following forms:the following forms:–Determining the direction of the business.Determining the direction of the business.–Operational efficiency and effectiveness.Operational efficiency and effectiveness.–Implementation and maintenance of a well Implementation and maintenance of a well directed information system.directed information system.Possible Exam QuestionsPossible Exam Questions1.1.What factors influence the creation of a What factors influence the creation of a vision?vision?2.2.What impact does a vision have on What impact does a vision have on information systems?information systems?Chapter 7 IntroductionChapter 7 IntroductionImplementing a Vision: Strategy, Tactics, and Implementing a Vision: Strategy, Tactics, and Business PlanBusiness PlanChapter ObjectiveChapter ObjectiveProvide an understanding of how a company Provide an understanding of how a company makes the transition from vision to action.makes the transition from vision to action.Chapter 7 In Just One Slide!Chapter 7 In Just One Slide!Vision:Vision: What the company wants to look like in What the company wants to look like in the futurethe futureStrategy:Strategy: Ideas on how to accomplish the vision,
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