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UCSC ISM 158 - Lecture Notes

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IT Doesn’t MatterAnnouncementsBusiness Analysis PaperQuiz 1 resultsSlide 5Growth of ITInfrastructure argumentComparisons with other infrastructure developmentsInfrastructure impactsAHS exampleDo you agree?Rebuttals / lettersIT Doesn’t Matter2Announcements•Next week no lecture Tuesday•Lecture Thursday (usual)•Lecture Friday 12:30–Social Sciences 2, room 071•Business Project Proposal Due Thursday3Business Analysis Paper•Proposal should clearly state–The company you have chosen to research–What industry they are in, and general competitive environment–Where they stand – market share, positioning–What questions you plan to address in your project–Where you intend to get the information4Quiz 1 results5Figure 4.4 Nicholas Carr’s Argument on Strategic Grid6Growth of IT•From 5% to 50% of capital spending (1965 – 1990s)•Claim: overspending7Infrastructure argument•“…the latest in a series of broadly adapted technologies…”•Infrastructure properties:–More value when adopted by others than in isolation–Proprietary gains only occur in early days due to entry barriers and superior insight8Comparisons with other infrastructure developments9Infrastructure impacts•Macroeconomic rather than inter-company competition?10AHS example•Short term advantage, long term legacy problems11Do you agree?•“History shows that the power of an infrastructural technology to transform industries always diminishes as its buildout nears completion”12Rebuttals /


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UCSC ISM 158 - Lecture Notes

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