ISM 158What’s Happening?!Jack CallonObjective for TodayRight Class at the Right Time?Slide 6IT Doesn’t MatterSlide 8Slide 9IT ImplicationsThe Future of the American ProgrammerSlide 12Slide 13Student WeaknessesISM Toastmasters VIntroduce YourselfJDC TerminologyISM Business Capstone ClassClass ObjectivesUnstated ObjectiveUnderlying Theme of CourseAn Appropriate MessageCourse AssistanceA Successful Business?A Challenging Business EnvironmentImportant Business TopicsSlide 27Specific Class PremisesClass PremisesThree PerspectivesSlide 31Competitive EnablerWhy Aren’t All Companies Equally Good in Using IS to Compete?Slide 34A Satisfied StudentSlide 36EmphasisWhat Isn’t NewCourse Syllabus is on my web pageGrade StructureTextbook Competitive Advantage Through Information Technology by Jack CallonTextbook StatusSlide 43TextbookSlide 45Slide 46Slide 47Slide 48Slide 49My Personal “Expert Profile”Oral PresentationsPresentation EvaluationContent TipPresentation MistakesChapter IntroductionChapter SummaryPresentation AssignmentsSlide 58Analysis Term Paper SignificanceATP CompaniesSlide 61Agilent TechnologiesCisco SystemsDell ComputerIntelKnight-RidderOracle Corp.Sun MicrosystemsSlide 69Slide 70Slide 71ATP GradesSlide 73Slide 74Analysis Term Paper ChallengesCiting SourcesATP Discussion PointsDue on ThursdayIntroduction LetterIntroduction Letter MistakesPersonal Resume CriteriaResume PurposeSlide 83Slide 84Slide 85Slide 86Work Experience ContentBuilding Your ResumeWhat Not to IncludeResume ProblemsWritten Assignment GradesMy Job is to Steer You Through the CourseAcademic HonestyClass DecorumMeaningSlide 96ConclusionISM 158ISM 158Business Strategy Business Strategy and and Information SystemsInformation SystemsJack CallonWhat’s Happening?!What’s Happening?!The stock market and the crystal ball economists are saying that the economy is getting better.The airline industry has gone from bad to worse.US cities are spending money on security and protection that is causing them even more financial distress.Graduate program enrollments are up.The governator says that he will fix California’s financial problems.• Sixth year at UCSC.• Sponsor of the ISM major.• 11 1/2 years at San Jose State (MIS program).• A careerist and not an academic.• A business person that understands IT and IS.• 28 years with IBM in sales and marketing.• International experience (fairly early in the game).• An attorney wife and three sons: No. 1 - Trying to do an Internet application company startup in Brazil; No. 2 - Managing Director of Morgan Stanley, Japan; No. 3 - Wilson, Sonsini corporate attorney.Jack Jack CallonCallonObjective for TodayObjective for TodayFor you to decide that you are in the right class at the right time.Right Class at the Right Time?Right Class at the Right Time?• Course objectives and content.• Assignments and grading. •Your opportunities.• My expectations. • Your priorities.ISM 158 - Business Strategy and ISISM StudentUnderstands how to use information systems to solvebusiness problems“ I’m ready to graduate!BusinessKnowledge• Accounting• Finance• Operations• Marketing• Business ManagementInformation Systems Knowledge• Systems A&D• Programming• Database• Networks“Because I’m ready to help to run a business better.”IT Doesn’t MatterIT Doesn’t MatterMay 2003 Edition of HBRMay 2003 Edition of HBRBy Nicholas G. CarrBy Nicholas G. CarrEditor-at-LargeEditor-at-LargeHarvard Business ReviewHarvard Business ReviewIT Doesn’t MatterIT Doesn’t MatterWhen a resource becomes essential to competition but inconsequential to strategy, the risks it creates become more important than the advantage it provides.As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically.IT Doesn’t MatterIT Doesn’t MatterWhat makes a resource truly strategic and gives it the capacity to be the basis for a sustained competitive advantage is not ubiquity but scarcity.You only gain an advantage over a rival by having or doing something that they can’t have or do.IT ImplicationsIT ImplicationsThe core functions of IT—data storage, data processing and data transport—have become available and affordable to all.A distinction needs to be made between proprietary technologies and infrastructure technologies.Infrastructure technologies offer far more value when not treated as proprietary but shared.The Future of the American The Future of the American ProgrammerProgrammerProgrammers have the highest unemployment rate of all IT job categories.Distributed computing, packaged applications and low cost offshore alternatives have reduced the demand for programming.Well-trained, highly productive programmers may still be needed, though in much smaller numbers than in the past.InformationWeek, Nov. 17, 2003The Future of the American The Future of the American ProgrammerProgrammerBusiness analysts have replaced programmers as the IT people with the most influence in companies.Where Does an ISM Graduate Fit?Information SystemsOrganizationUsersSenior ManagementCompany1. Lack ability to put “pieces and things” into a logical bigger perspective.2. Communication skills, particularly oral presentations.Student WeaknessesStudent WeaknessesISM Toastmasters VISM Toastmasters VInvolves ten students.Meets seven times for one hour during the quarter.Each student gives an impromptu talk at each meeting.There are no preparation assignments but a person needs to think about how they are doing and what needs to be done to improve.Will meet on Thursday after class at either 4:00 to 5:00 or 5:00 to 6:00 PM starting next week.Introduce YourselfIntroduce YourselfStand up as if you were making a presentation.NameSomething interesting about yourself. (In 3 sentences or less)JDC TerminologyJDC Terminology• Information Technology (IT)• Information Systems (IS)• Computing• Telecommunications• Data Communications• Voice Communications• IS OrganizationISM Business Capstone ClassISM Business Capstone ClassThis class was considered the most difficult of the MIS classes at SJSU. (10% non-pass rate)The only class that has both CS and Econ/Business prerequisites.A business class for those with IT knowledge.“Important to come to class.”This course is the alternative to a comprehensive exam along with CS115.Class
View Full Document
Unlocking...