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ISM 158 Business Information StrategyISM 158: OverviewScheduleSlide 4Slide 5InstructorTeaching AssistantAssessmentNews PresentationQuizzesDiscussion ParticipationBusiness ProposalProjectFinal ExamPrerequisitesFeedback Please!Slide 17Slide 18The Embedding of ITRiding the IT RollercoasterWhat Now?Key ThemesKey Themes (cont.)Slide 24Questions?Guest TalkISM 158Business Information StrategyInstructor: Kevin RossTeaching Assistant: Joey RiosISM 158: OverviewThis class considers the role of information in business strategy. In particular, we focus on decisions regarding information technology and information systems to give a business competitive advantage over other companies. We will focus on case studies to see why some businesses are more successful than others in building information systems that lead to organizational and individual efficiencies. We look at how information impacts industries, markets and countries, and leads to technology development. We develop an understanding of design and maintenance of networked organizations, including issues of leadership and management.ScheduleDate Topic (Reading = corresponding chapter from text)Case(Reading = corresponding case from text)Presentation Assessment1 Tue, April 3 IntroductionThu, April 5 No class – Instructor Away2 Tue, April 10 IT Strategy3 Thu, April 12 Charles Schwab4 Tue, April 17 IT and Organization Leapfrog5 Thu, April 19 Extending the Enterprise6 Fri, April 20 (makeup class – time and venue TBA)Wyndham Project Team and Topic DueScheduleDate Topic (Reading = corresponding chapter from text)Case(Reading = corresponding case from text)Presentation Assessment7 Tue, April 24 Making the case for IT8 Thu, April 26 IT Doesn’t matter9 Tue, May 1 Internetworking Infrastructure10 Thu, May 3 iPremier Project Proposal Due11 Tue, May 8 Reliability and Security12 Thu, May 10 Ford13 Tue, May 15 Managing Diverse IT InfrastructureScheduleDate Topic (Reading = corresponding chapter from text)Case(Reading = corresponding case from text)Presentation Assessment14 Thu, May 17 Postgirot15 Tue, May 22 Organizing and Leading IT16 Thu, May 24 Cathay Pacific Business Proposal Due17 Tue, May 29 Managing IT Outsourcing18 Thu, May 31 Royal Caribbean Cruises19 Tue, June 5 IT Portfolio Management20 Thu, June 7 Conclusion Global Landscape Project DueWed, June 13, 8amFinal Exam Final ExamInstructor•Kevin Ross•[email protected]•Office hours: Tuesday 3 – 5pm –(or by appointment)•E2 room 559Teaching Assistant•Joseph Rios•[email protected] Due dateNews Presentation 5% ThroughoutQuizzes 10% ThroughoutDiscussion Participation 10% ThroughoutBusiness Proposal 10% Thu, May 25Project 40% Thu, Apr 27 and Thu, June 8Final Exam 25% Wed, June 14, 12:00 – 3:00PolicyAssignments are due at the start of class on the due date. Late assignments, missed presentations and quizzes will result in zero grade unless specific permission is given by instructor at least one week in advance.News Presentation•Each student will present one news story to the class during the quarter. –The story can be from any source, and describe an interesting recent development in the use of information for business strategy. •The presentation should be professionally presented using powerpoint or similar technology. –5-8 minutes in length, –include both factual information (who is doing what and why?) and some commentary (your opinion – is this a good idea – why?!) on the story. –All news sources that have been used should be acknowledged with specific references on a final slide.•The student is responsible for one of (a) bringing the slides on a laptop, (b) bringing slides on a USB drive that will work on instructor’s laptop, or (c) emailing slides to the instructor the night before the presentation. •A schedule of presentations will be posted at the end of the first week, and changes can only be made with permission of the instructor.–Email instructor to volunteer for an early slot!Quizzes•There will be up to five surprise quizzes over the quarter. •These will be fairly short and test knowledge of the text and cases. •Students who are absent the day of a quiz will receive a zero grade for that quiz –unless they have informed the instructor at least a week in advance that they have to miss class (for some legitimate reason)Discussion ParticipationWe will discuss cases approximately once per week. Active participation in the discussions of the cases and the course material is expected and examined.Business Proposal•You will be provided with a scenario for a business information system problem, and be required to make a written proposal of a solution, as the chief information officer. •Details will follow.Project•The major assignment in this class is a comprehensive project. You will analyze a major (at least 1000 employees) company, and study how they use information and information systems to achieve competitive advantage. •The project can be completed in groups of two or three, as you select, and the company is chosen by the group. •Details will follow, but start thinking about group and topicFinal Exam•The final examination will cover the topics from the whole year. •You will not be allowed to bring notes into the exam room.Prerequisites•This course is for juniors and seniors•ISM 50 or permission of instructor required•Interest in technology and businessFeedback Please!•Instructor has substantially revised the course material •The course is for you•Don’t hesitate to ask questions, give suggestions•As senior students, you know that you’ll get out what you put inTextbookThe Challenges of Managing in a Network Economy IT is a source of opportunity and advantage but also uncertainty & riskChasm between viewpointsBusiness executives: View IT with apprehensionTechnical executives: Business leaders lack visionWhat is undeniable is the rapidity of changeIn system architecture and interfacesIn businessIn work and the workforceThe Embedding of IT•IT now embedded in:–Definition and execution of strategy–Organization and leadership of businesses–Definitions of unique value propositions•Every business definition is morphing before our eyes–Markets–Industries–Strategies–Firm designs•Information is now a major economic goodRiding the IT Rollercoaster•Mid 1990s:–World Wide Web demonstrated IT potential–Structural and technical hurdles remained in using


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UCSC ISM 158 - Business Information Strategy

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