The Porter Competitive Model for DellIntra-Industry RivalryBusiness Strategy Model: PC IndustryInformation Technology SupportSimon T. LauAnalysis Paper ObjectiveSection I : Industry Analysis : The Personal Computer IndustrySection II : Company Perspective : Dell Computer in the PC IndustrySection III : Structured Analysis of Information Systems at Dell ComputerSection IV : Final Analysis – The Success of Dell Computer in the PC IndustryBibliographyIntra-Industry RivalryPotential New EntrantsBargaining Power of the BuyersBargaining Power of the SuppliersSubstitute Products and ServicesIT in customer support and serviceIT in strategies that enable the firm to gain competitive advantageSection II: Company Perspective: Dell Computer in the PC IndustrySuccess in the Direct Sales ModelRivalries as weaknessOverseas CompetitionUnless Dell runs into strong overseas competitors, especially from China, it will continue to be one of the leading PC manufacturers in the world. From previous industry section, asia will be the area with the highest demand of PC in the next few years. Therefore, it is quite possible that some asia based computer manufacturers will compete with Dell. For instance, Japanese and Korean consumer electronics makers are switching to manufacture PC in recent years. Their advantage is the abundant of cheap and skilled workers. They focus on product designs as a differentiation strategy. In this global PC industry, Dell will meet these competitions head-on.Dell’s direct-sales business model enables it to become competitive and stay competitve in the changing economy. With stong domestic sales and growth, Dell will continue to expand globally and dominate a bigger market share in the PC industry.Section III: Structured Analysis of Information Systems at Dell ComputerRoles of Information SystemsRoles of Senior ManagementRedefine/Define The Business at DellRedefine/Define Products and ServicesRedefine/Define Business ProcessesLinkage to SuppliersSection IV: Final Analysis – The Success of Dell Computer in the PC IndustryWHO IS BETWEEN YOU AND YOUR CUSTOMERS? NO ONEThe Analysis of Dell Computer and its use of Information Systems inCUT THROAT PC IndustrySimon T. LauTable of ContentsAnalysis Paper ObjectiveSection I : Industry Analysis : The Personal Computer IndustryA. Personal Computer (PC) Industry ProfileB. Porter Competitive Model for PC Industry Structure AnalysisC. Business Strategy Model and Representative Business StrategiesD. Globalization of the IndustryE. Importance of the Information Technology to the IndustrySection II : Company Perspective : Dell Computer in the PC IndustryA. Business Leaders and Company ProfileB. Competitive Strategy StatementC. Dell Computer Financial and Market PerformanceD. Significance of Information Systems at Dell ComputerE. Strengths and Weaknesses of Dell ComputerSection III : Structured Analysis of Information Systems at Dell ComputerA. Strategic Option GeneratorB. Roles, Roles and Relationships2C. Redefine and/or DefineD. Significance of TelecommunicationsE. Success Factor ProfileSection IV : Final Analysis – The Success of Dell Computer in the PC IndustryA. Success of Business Strategy and Information Systems Use to DayB. Is Dell Computer effectively positioned themselves for the Future?BibliographyThree Outstanding Articles3Analysis Paper ObjectiveThe objective of this paper is to analyze Dell Computer Corporation (Dell) business strategies and the effective use of information systems to gain competitive advantage in the personal computer (PC) industry. Because of the highly competitive nature in the PC industry, information systems become a crucial tool for companies to compete with each other. However, having information systems in a firm do not automatically guarantee a success. The true power of information systems lies with the firm’s ability to integrate it into core business processes and strategies; together they will gain competitive advantage.Dell Computer’s success in the PC industry is related to its ability to effectively integrate information systems into daily business processes, and more importantly, to create more values for the customers primary through the innovative direct sales business model.Dell Computer is a global business with different products and services that span across continents around the world. As a result, the scope of this paper will mainly focus on Dell’s personal computer in the computer hardware market in the United States.This paper is divided into four sections. Section I will provide an overview of the PC industry in general. Section II and III will present Dell Computer and its presence in the PC industry and the role of the information systems in gaining competitive advantage. Section IV will focus on the successes of Dell Computer in the PC industry and other future implications of Dell Computer. 4Section I: Industry Analysis: The Personal Computer IndustryA. Personal Computer Industry ProfileOur Personal Computer (PC) industry is part of the boarder computer hardware and peripherals industry that includes every device with processing and computing power. The definition of a Personal Computer has broadened over the years because of the advancements in computing power. Today we have small handheld devices that pack computing power that equals to mainframes in decades ago. Therefore, it is necessary to define our PC industry accurately. As a result, our PC industry refers to computers designed for personal users and business employees in homes and businesses respectively.These PCs include a variety of desktops, portables, tablets, and workstations. Each PC can also be customized to fit the needs of an individual or a business. Generally, the priceof the PC is determined by the functionalities, processing power and expandability. Traditionally the PC industry depends heavily on the software industry. That is, people buy PCs because they need to run the software. There is no reason for people to get a PC without the appropriate software installed; hence, it is the software that creates the value for the PC. Therefore, PCs often act as a tool and customers are bounded to it because of the software. However in recent years, PCs have evolved into a hub for all the digital peripherals such digital cameras, mp3 music players, and video recorders. With the multimedia evolution, the PCs become a connecting-hub for all the digital devices. In other words, the PC
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