Lecture 4 Outline of Last Lecture I Culture II History of Culture III Material Culture IV Non Material Culture V Cultural Toolkit VI Subcultures VII Reflection Theory VIII Cultural Change IX Material Culture on Silk Road Outline of Current Lecture X Media XI Media Effects on Dominant Culture XII Media as a Mechanism for Hegemony XIII Media Effects XIV Media and Consumerism XV Media and Stereotypes XVI Media as Means of Resistance Current Lecture XVII Media What is it SOC 100 1st Edition a any vehicle for the communication of info i in the beginning papyrus wax tablets ii now books tv movies iii ALSO twitter facebook silk road 1 social media social interaction XVIII Media Reflects Dominant Culture a produced by Elites i in charge of cultural population ii not all view are represented in media iii reinforce status quo b media ownership is in the hands of 6 companies i dictating the content ii the things they produce reflect their value XIX Media as Mechanism for Hegemony a What is hegemony i you submit to someone else s authority and control through compliance These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute different than domination because domination is submitted through use of force iii Media encourages compliance XX Media Effects a is the media actually producing compliance i hard to establish that media causes behaviors attitudes and values 1 ruling out other explanations ii correlations 1 deliberate or unintended 2 short term and long term effects a Deliberate and Short Term advertising b Unintended and short Term video games c Deliberate and long term public service announcements d unintended and long term desensitization XXI Media and Consumerism a media makes us consumers i advertisers ii product placement b happiness through acquisition in the products you own XXII Media and Stereotypes a Example Rolling Stone Covers b Hatton and Trauther 2011 i overtime sexualization of both men and women has increased ii women have been hypersexualized dramatically c Kwan and Trauther 2009 i beauty linked to positive outcomes 1 Example higher income better educational outcomes better marriages ii beauty practices women engage in to be beautiful 1 Example makeup losing weight XXIII Media as a Means of Resistance a sources images that encourage dissent ii
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